36 million Americans shop through social e-commerce, with TikTok ranking first in satisfaction

According to the PYMNTS and Amazon Web Services joint survey research "Tracking the Digital Payments Takeover: Monetizing Social Media", approximately 36 million consumers (14%) in the United States shop through social e-commerce platforms.

Although the number is relatively small, 87% of consumers said they were satisfied or very satisfied when purchasing goods through social e-commerce platforms . This proportion is in sharp contrast to the data in September last year, when 60% of consumers were dissatisfied.

Among the many well-known social shopping platforms, TikTok's satisfaction rate is 88%, slightly higher than other platforms, followed by Facebook's 86% and Instagram's 85%. YouTube ranks fourth with a satisfaction rate of 80%.

Although the US social e-commerce market is relatively small, it is growing rapidly and is considered one of the most promising ways to sell online this year. According to eMarketer statistics, in 2022 alone, US social e-commerce generated $53.1 billion in revenue, an increase of 34.4% over 2021.

It is predicted that by 2025, the transaction volume of social commerce in the United States will increase to nearly $80 billion, accounting for 5% of total e-commerce in the United States. This data shows the potential of social commerce in improving corporate profits and gaining competitive advantages.

In addition, studies have shown that the average order price of goods sold through social e-commerce channels is higher than that of traditional e-commerce , which is undoubtedly an attractive fact for marketers seeking maximum returns .

The emergence of social commerce has not only changed the way buyers and sellers connect and sell products, but has also become an indispensable part of modern marketing . Sellers can drive sales and build stronger customer relationships by fully leveraging the power of social media and its huge user base.

TikTok

USA

Social e-commerce