Domestic heatstroke prevention and cooling products are hot-selling overseas. Cainiao International Express analyzes the three major trends in cross-border logistics

As global hot temperatures continue and cross-border summer promotions continue to deepen, overseas consumers, especially European and American consumers, have further opened up their demand for Chinese-made heatstroke prevention and cooling products. The inventory and sales of sunglasses, car sunshade curtains, sun protection sleeves, sun hats, floor fans and other categories have shown explosive growth.

Data from Cainiao International Express and AliExpress' preferred warehouse inventory show that the inventory of "sunglasses" related categories has increased by more than 10 times year-on-year recently. The hot summer has also boosted the popularity of "water" related categories, such as children's water guns, garden watering cans, gardening hoses, cycling water bottles and other related categories. The inventory has also increased several times year-on-year.

"The epidemic has reshaped the global cross-border e-commerce landscape and strengthened the habit of 'online consumption'. For logistics companies, one of the most important impacts is that the expectations of platforms, merchants and consumers for logistics timeliness and certainty have significantly increased." Cainiao Vice President Ding Hongwei mentioned that Cainiao's way out is to improve efficiency and optimize timeliness through digital technology, and better serve merchants and consumers, such as through intelligent order consolidation engines, intelligent box cutting algorithms, and automated distribution centers.

Recently, the World Trade Organization ( WTO) held a seminar in Geneva, Switzerland on the impact of the COVID-19 pandemic on the logistics industry and its response. Ding Hongwei, vice president of Cainiao, was invited to attend the meeting. He shared Cainiao's successful cases and leading experience in the field of digital logistics and supply chain, and analyzed the three major trends in the future of cross-border logistics.

He believes that with the continuous development of the cross-border e-commerce industry, future logistics, especially cross-border logistics, must have three major characteristics: full-link, high controllability and digitalization , to meet the requirements of overseas consumers for timeliness and certainty, and play a vital role in peak seasons and various promotional activities.

It is reported that Cainiao will join hands with AliExpress to officially launch the "Global Five-Day Delivery" international express product this year . At present, Cainiao's self-built international express logistics network covers more than 100 countries and regions in the world, of which the "5 US dollars 10 days delivery" logistics product has covered 20 countries.

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