Online shopping users will increase by 50%! The Middle East becomes the next gold mine for cross-border people

It is understood that many sellers are now considering entering the Middle East, hoping to grab a share before the market develops. Amazon predicts that the number of e-commerce consumers in the Middle East will increase by about 50% this year.

Industry insiders revealed that the local government is considering introducing relevant policies to promote the rapid development of the e-commerce industry in the Middle East and attract more sellers to settle in.

In April 2019, Amazon officially launched its own e-commerce platform in the Middle East, including the UAE and Saudi Arabia.

As soon as it was launched, it attracted many sellers to join, and soon the number of merchants on the platform exceeded 10,000, including some big brands from Europe and the United States.

After settling in, these sellers can also use Amazon's FBA and other backend functions to start selling goods quickly.

By 2021, Amazon expanded its business to countries such as Egypt, and even began to launch a series of services only available in Europe and the United States in these countries, including Prime same-day and next-day delivery.

David Quaif, Amazon's sales manager for the Middle East, said: "In the past three or four years, the e-commerce industry in the Middle East has developed very rapidly, mainly because Amazon acquired local e-commerce platforms a few years ago."

"As Amazon continues to grow, it provides a great platform for sellers who want to enter the Middle Eastern market, allowing them to easily reach consumers in the Middle East," added Queve.

A McKinsey report released in September 2022 showed that “ the number of people shopping online weekly in the UAE and Kashmir has doubled in two years. ”

Data shows that the UAE's overall e-commerce retail market still has a lot of room for growth and is expected to reach a market value of US$8 billion by 2025. McKinsey's survey also showed that 42% of shoppers buy groceries online at least once a week.

Some people even think that the Middle East today is full of gold just like the United States five years ago, but I am afraid only those involved in the game know what the real situation is.

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