What is Upfluence? Upfluence Review, Features

Upfluence is a self-service platform that’s particularly well-suited for small and medium-sized businesses looking for cost-effective influencer marketing services, although companies like Microsoft and PayPal also use its services.

Upfluence is an influencer analysis and contact tool that can be used to find influencers, analyze influencers, contact influencers, and manage promotional campaigns.

After you have initially selected the influencers you are interested in working with, you can start contacting them. Throughout the entire marketing campaign promotion process, you can use the email templates that come with the system to contact them. These email templates have an automatic customization function (this function is very important. Whether you use it well directly determines whether the influencer will reply to you and whether they are willing to work with you!)

You can use automatic customization to:

Different email addresses match the corresponding celebrity names, so the names will not be mistaken

Automatically match the corresponding location based on the location of the influencer

Even change the brand value concept according to the different needs of influencers

Once your marketing campaign is live, you can keep an eye on its progress and monitor response rates and engagement.

Two new products have been recently iterated:

✓ Facade, social media search engine

✓ Publishr, an influencer relationship management system

Use a large database of 500 million pieces of content, spread across Facebook, Twitter, Instagram, YouTube, Pinterest, and blogs.

Businesses can search the database to find influencers who meet their specific criteria.

The database contains a lot of information about each influencer.

Businesses can dig into the data to find influencers and industry thought leaders that best suit their needs.

Powerful management tools:

✓ Influencer management system

The influencer management system provides advertisers with tools to manage each influencer relationship. For example, you can create a list of suitable influencers for a specific campaign, track the KPI performance of influencer promotion activities, and collaborate on content construction.