Taobao is open all day during the Spring Festival and the festive atmosphere will be delivered to your home within one hour

I don’t need to stock up on goods for the Spring Festival this year and I can still celebrate the New Year comfortably.

On January 17, Taobao's hourly delivery service "Taoxianda" was launched and will not close during the Spring Festival. From New Year's Eve to the sixth day of the first lunar month, citizens can buy fruits, vegetables, seafood, meat, eggs, poultry, alcohol, New Year gift boxes, etc., and the fastest delivery can be 1 hour.

"Many people returned home late before the New Year and did not have time to buy New Year's goods. During the Spring Festival, many families have urgent needs for replenishing rice, flour, grain, oil, and giving gifts. We set up a special Spring Festival team a month ago to prepare goods and coordinate transportation capacity in advance to ensure immediate consumer demand during the Spring Festival. Orders placed on Taobao will be shipped by the nearest supermarket in the city and delivered to your home in as fast as one hour." said the business manager of Taoxianda.

Currently, Taobao's 1-hour delivery service covers 227 cities across the country, including Shanghai, Guangzhou, Suzhou, Jinan, and Hangzhou, and 2,600 stores of supermarkets such as RT-Mart, Hema, Century Lianhua, and Yonghui have joined. Consumers can buy goods from nearby supermarkets through Taoxianda on the homepage of the Taobao App. After placing an order , the goods will be delivered to the door within 5km of the store in as fast as one hour.

"In the past, when I went to a big supermarket to buy New Year's goods at the end of the year, it would take an hour or so to queue up because of the crowded situation . Now, I can place orders online and get my New Year's goods at home. It's very convenient!" said Mr. Chen , who lives in Hangzhou .

According to the relevant person in charge of Taoxianda , this year they not only prepare cherries, strawberries , hairy crabs, beef and mutton, etc. , which are essential commodities for the Spring Festival, but also provide new categories popular among young people, such as pre-prepared meals, pet snacks, and low-alcohol wines ; they also launch hometown flavors with local characteristics based on the food preferences of various places.

For example, consumers who like local specialties can buy special pre-prepared dishes such as Anhui Fuliji roast chicken and Yunnan morel and bamboo fungus chicken soup supplied by RT-Mart through Taoxianda; consumers who like seafood can also buy "Internet celebrity" seafood such as king crab, Boston lobster, and black abalone from Hema through Taoxianda.

To ensure the service experience, Taoxianda also cooperated with Fengniao Delivery this year and invested tens of millions of funds to recruit supply capacity , rider subsidies , Spring Festival benefits , etc. to ensure the transportation capacity during the Spring Festival. In addition, Taoxianda issued 8.8 yuan red envelopes every day without any threshold , so that citizens can buy fresh vegetables every day and enjoy affordable prices every day.

Taobao