Black Friday and Cyber ​​Monday are approaching, Amazon is once again trying to stimulate consumption

According to the latest foreign media report , Amazon's online promotion week will start on Saturday, November 26 and last until Monday, November 28. During this period, Amazon will not only launch a variety of discounted products , but also a series of payment promotions.

In the week leading up to Cyber ​​Monday, Amazon launched promotions for signing up for Amazon co-branded cards and using its buy now, pay later service , hoping these activities would drive consumer spending on its platform.

Amazon said that users who sign up for Amazon co -branded bank cards this week will receive a $100 Amazon gift card as a registration reward . This will not only promote the registration of Amazon co-branded cards , but also ensure that the $100 reward will eventually be spent on its own platform .

This week , if Amazon Prime members apply for the Prime Rewards Visa Card, they will also receive a $200 Amazon gift card, which will further boost Amazon users' consumption during this year's big promotion .

This week, Amazon is offering an extra 10% cash back to Prime members who shop at The Drop , a limited-edition fashion shopping program created by Amazon and fashion influencers on social media such as Instagram. The fashion sold in The Drop is designed by fashion influencers and sold on Amazon for a limited time. Customers must complete the purchase within 30 hours of listing .

Through this series of operations, Amazon can not only maintain user stickiness, but also take the opportunity to promote its own brands, which can be said to kill two birds with one stone.

According to research institutions , e-commerce retail sales in the United States during this year's online shopping promotion week are expected to reach US$37.32 billion, higher than US$36.15 billion in 2021. Cyber ​​Monday is expected to be the day with the highest sales during this year's online shopping promotion week , with sales expected to reach US$11.84 billion.

Therefore, this weekend's promotions are crucial for e-commerce platforms such as Amazon that rely heavily on holiday spending : Amazon's total holiday e-commerce retail sales this year are expected to reach US$100.1 billion, up 17.0% from last year .

With the support of a series of activities, Amazon sellers may achieve unexpected results during this year's Black Friday and Cyber ​​Monday.

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