How to attract traffic to independent websites: Business social networking with the rise of overseas social media (Part 2)

This article is a continuation of " The Way to Draw Traffic from Independent Stations: Business Social Networking with the Rise of Overseas Social Media (I)":

https://www.ennews.com/article-22520-1.html

2. TikTok

TikTok has never concealed its ambition to develop social commerce capabilities. Last October , TikTok revealed a global partnership with Shopify, an independent website building platform , which will enable more than 1 million Shopify merchants to quickly promote through TikTok .

Tik Tok showcased its innovative feature " TikTok Shop Seller University " in February this year . This feature provides businesses with the opportunity to speed up sales on the platform and covers a variety of tools that sellers can use to increase visibility . It also updates TikTok's seller policies and the latest developments of TikTok's store features in real time .

Independent website sellers can sell on their own by creating content on TikTok and embedding products in videos . In addition, TikTok Affiliate is another option that allows sellers to develop promotional plans and cooperate with KOLs to showcase products. These cooperative KOLs can reportedly then automatically extract commissions from the profits .

Now, TikTok is also considering launching a live streaming channel on the app .

3. Snap

Not to be outdone, Snapchat owner Snap has accelerated its own social commerce strategy in recent months.

Snap acquired Screenshop, a photo site that allows users to share fashion and outfits . Screenshop can show users recommendations based on the clothing in the image, allowing them to choose from hundreds of brands .

Now, this feature is also available on the Screenshop app .

In March this year , Snap also acquired the German company Fit Anaytics. Fit Analytics is a data collection and analysis company. Its main product Fitfinder provides customized recommendations to customers through algorithm analysis .

“Our primary focus going forward will be scaling the Fit Analytics commerce business and working with Snap to leverage our technology and expertise to grow their shopping platform,” Fit Analytics said in a statement about the acquisition.

Summary: As the leading social media platforms gradually exit the market , social commerce is rapidly becoming an important sales channel for independent website sellers . In the information age, the role of social media in attracting traffic to independent websites is obvious, and the Chinese fast fashion brand Shein is a vivid example.

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