How to attract traffic to independent websites: Business social networking with the rise of overseas social media (Part 1)

Mastercard data found that during the pandemic , 43% of British consumers made online purchases through social media , and 28% made purchases directly on social media. Among those who made purchases through social media, 92% had purchased goods through Instagram and 39% had purchased goods through Facebook.

Facebook plans to expand its e-commerce product offerings in order to enter the emerging market of e-commerce online shopping . Last week, the social media giant first added the Shops service to WhatsApp and Facebook's Marketplace platform along with Facebook and Instagram.

Facebook isn’t the only social media platform trying to get users to make more purchases. Other social media platforms are also taking advantage of this growth trend to develop e-commerce platforms , which is the “ social commerce ” that has attracted much attention in recent foreign reports .

Search engine giant Google plans to expand YouTube's in-video e-commerce shopping capabilities this year , while game streaming platform Twitch is now also upgrading its features to allow users to buy products on the platform with one click , after partnering with clothing company Spring .

These changes will undoubtedly be of great help in attracting traffic to e-commerce. How to use platform reform measures to help my country's cross-border e-commerce continue to expand its influence requires independent site sellers to continue to pay attention.

1. Pinterest

Pinterest is a platform that describes itself as a "source of inspiration". Now its self- positioning has changed a bit and it is working hard to make itself the preferred platform for users to search for products and get inspiration .

The photo-sharing site, which has more than 450 million monthly active users, has recently introduced features such as shoppable pins , which allow users to link to product pages on Pinterest . Last year, Pinterest also added an AR try-on feature for cosmetics and an image search feature .

This month, Pinterest launched the Pinterest Shopping List feature , which brings together all " shopping pins " for users to view. The shopping list will also show prices, reviews and shipping information. Pinterest users who use this feature will also receive notifications when the saved products drop in price or go on sale.

The “ Shopping spotlights ” feature will provide users with new trends and brand-related content, and e-commerce sellers can convert their product catalogs into browsable “ shopping pins . ”

Pinterest said: "Shopping advertising revenue growth was once again higher than our overall business, and the number of e-commerce businesses using Shopping ads increased sixfold in the fourth quarter of 2020."

For more content, please pay attention to "The Way to Draw Traffic from Independent Stations: Business Social Networking with the Rise of Overseas Social Media (Part 2)"~

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