Tmall Global launches new business policy: four types of business models, 50% reduction in deposit for new merchants

On September 23 , Tmall Global announced its latest import investment policy, which will support cross-border merchants to better expand the domestic market and develop their business in terms of entry models, entry rules and services, operations, and new brand incubation.

Currently, cross-border merchants can choose four modes to flexibly enter Tmall Global, including platform, self-operated, cross-border brand site, and overseas direct purchase.

"Platform" merchants can better build brand awareness by opening overseas flagship stores; "self-operated" as an efficient sales platform is conducive to incubating hot products; "cross-border brand station" is a one-stop managed operation, suitable for low-cost trial of small and medium-sized brands; "overseas direct purchase" is the most efficient, introducing non-standard products with a flexible overseas warehouse supply chain.

The entry rules and services are also more open and efficient. For example, Tmall Global has further opened up entry to potential trend categories such as second-hand goods, medical services, and hypoallergenic milk powder; the entry restrictions for many business categories have been relaxed. At the same time, the entry service has been upgraded, with a dedicated hotline and one-to-one live customer service for entry docking and qualification guidance, so that you can open a store in just one trip.

To ease the financial pressure on cross-border merchants, Tmall Global will waive 50 % of the deposit for new merchants, and official agents will waive commissions for the first three months. In addition, during the upcoming Double 11 , merchants can enjoy a 40% discount on the rapid payment rate .

At the same time, Tmall Global will also provide marketing resources, new trend incubation, cross-border supply chain efficiency improvement and other support to newly settled overseas brands during Double 11 and daily operations. For example, this year, Tmall Global Channel launched new columns such as "Global New Store Express" and "Brand Discovery" to let more consumers know about new brands; at the same time, Tmall Global's official live broadcast room and Import Day IP activities have set up special sessions for new brand promotion.

More and more new overseas brands are optimistic about the opportunities in China's import consumer market and are entering China for the first time with the help of Tmall Global. In the past year , more than 6,000 new overseas brands have settled in China, with the number of new brands increasing by double digits year-on-year. Japan, Italy and the United States are the countries that have introduced the most new brands.

Many imported brands and new products representing new trends continue to pour in, and they are also the categories that deserve the attention of imported consumers and have the greatest potential during this year's Double 11 shopping festival , such as skin care products with high-energy ingredients, SPA-level body care, customized health and nutrition meal packs, imported whiskey, and functional pet food.

The cross-border import market is still full of opportunities. With the restrictions on cross-border travel, cross-border e-commerce has become an important channel for consumers to purchase imported consumer goods. In the past three years, cross-border e-commerce imports have maintained an average annual growth rate of nearly 20%, and have become an important growth engine for the Chinese consumer market.

(Dong Zhenzhen, General Manager of Tmall Global )

In order to serve import consumers together with cross-border merchants, Tmall Global announced a new business strategy in early September, focusing on three key words: good products, good services, and good shopping. Among them, the service experience of import consumption has been further upgraded. As of now, 80% of Tmall Global bonded warehouse routes support door-to-door delivery services, covering more than 250 cities across the country.

It is understood that Tmall Global continues to improve its import infrastructure capabilities, with six overseas direct procurement centers deployed around the world , more than 1.7 million square meters of bonded warehouses, and more than 1,300 international import routes. So far , Tmall Global has attracted more than 39,000 overseas brands from more than 90 countries and regions around the world , covering more than 7,000 categories .

Tmall Global

New model of settlement