$47 wedding dress becomes popular in the United States, SHEIN is "out of the circle" again

Under the pressure of inflation, young Americans are using all kinds of methods to save money.

Earlier this year, a blogger named @Kiara Brokenbrough posted a video on TikTok about how she held her wedding on a budget of $500.

The video quickly became popular after it was released, with cumulative views exceeding one million. The most eye-catching thing was the wedding dress, which cost only $47. The blogger said that the wedding dress was purchased from the fast fashion brand SHEIN. Later, the same wedding dress quickly became popular and became a hit.

Data shows that the average price of luxury brand wedding dresses is between US$2,000 and US$4,000. However, the Generation Z young people who were born in the Internet era are obviously not buying into this.

The topic of #SaveMoneyChallenge on TikTok has been played over 10 million times, and after SHEIN's cheap wedding dresses became popular, netizens began to be keen on sharing some cost-effective wedding dresses.

It is not difficult to see that consumer spending trends are also closely linked to the current economic situation. Studies have shown that young people are no longer willing to take out loans to buy wedding dresses or other high-priced items.

The blogger also shared other money-saving tips in the video, including finding free wedding venues, choosing simpler decorations, and buying jewelry from the local dollar store.

In the comment section of the video, most netizens expressed their blessings to the blogger and thought it was great to be able to complete a major event in life within one's budget. However, some nitpickers said, "It's better not to do it if the budget is not enough" and "The wedding only costs so little money, how can life be better in the future?" It seems that nitpickers can be seen everywhere.

The blogger's video content shows that the wedding decoration only consists of some chairs and a triangular arch, which costs about 300 US dollars. However, after searching related keywords on Amazon, it was found that the average selling price of this kind of arch is about 30 US dollars, and some more expensive ones are only more than 100 US dollars. It seems that this blogger has not done enough homework on saving money.

However, the current trend may not be bad news for cross-border sellers. In order to save money, consumers will avoid going through wedding brokers or companies and instead purchase related products themselves, which will to a certain extent promote the sales of sellers of related products.

SHEIN

USA