Prime Day ends! Global orders exceed 300 million, and US sales reach nearly $12 billion

Prime Day has officially come to an end, and the day after the big promotion, Amazon released some specific data during the event. But as in previous years, Amazon did not disclose the total sales of the two-day event.

Statistics show that consumers purchased more than 300 million items during this year's Prime Day promotion, higher than about 250 million items in 2021. Amazon once again set a new record for Prime Day sales .

Amazon said that Prime members around the world purchased more than 100,000 items per minute during the discount event , with Prime members in the United States buying more than 60,000 items per minute .

In the United States , the best-selling categories were electronics, home goods and Amazon's own- brand devices , among which the hot-selling products were: digital watches, electric toothbrushes, clothing and accessories, vacuum cleaners, air purifiers, steam mops, headphones and Lego sets.

Additionally, driven by the summer season, seasonal items sold well, with U.S. consumers purchasing more than 1.2 million pairs of sunglasses and more than 1 million swimsuits .

As consumers face financial crises caused by high inflation, data from Numerator , which tracks Prime Day spending , shows that U.S. consumers seem more inclined to buy necessities and deeply discounted goods this year .

Numerator data shows that based on a survey of 21,306 households about their Prime Day purchases, about 58% of orders were for items under $20 .

Despite the financial crisis and rising prices, American consumers' enthusiasm for discount events held by retailers such as Prime Day , Best Buy and Target has not been dampened .

According to Adobe Analytics, during Amazon's Prime Day event, total online retail sales in the United States exceeded $11.9 billion , an increase of 8.5% over the overall online sales generated during last year's event ( $11 billion) . Online sales on the first day were $6 billion, up 7.8% from a year ago ; the second day was $5.9 billion .

The surge in online retail sales made Prime Day the busiest day for online spending in the United States so far in 2022.

According to Adobe , the discount levels on both days of Prime Day were consistent. Discounts on toys (15%) and clothing (12%) were still the strongest , while more expensive items such as computers ( 8%) , electronics ( 6%) and TVs (3%) had smaller discounts .

Average online revenue in the U.S. during the event increased 141% compared to daily online revenue in July before Prime Day .

Driven by seasonal influences and the upcoming "back to school season", US consumers are paying more attention to promotional discounts , and Amazon is seizing the opportunity to unleash new online growth potential .

Amazon said that this year's event was also the largest Prime Day event ever participated by third-party sellers . Third-party sellers, mainly small and medium-sized enterprises, performed very well this time . Their sales growth exceeded the growth of Amazon 's own retail business. Prime Day shoppers spent more than US$3 billion on more than 100 million items from small and medium-sized enterprises .

Due to various cost and profit considerations, some sellers did not participate in this promotion this year, but the data shows that the European and American markets are still strong. After Prime Day, sales may decline for a period of time . Sellers should not take it easy and should optimize their listings as soon as possible to welcome the peak season in the second half of the year .

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