Amazon's hot-selling season is coming, these hot-selling products should be prepared

As we all know, there were almost no grand holidays or promotional activities in Europe and the United States in the first half of the year, but in the second half of the year, traditional Western festivals such as back-to-school season, Halloween, Thanksgiving, Black Friday, and Christmas came one after another , which can be called an " e -commerce feast . "

The back-to-school season, as the first peak sales season in the second half of the year, has always been seen as an early indicator of retail growth momentum in Europe and the United States .

According to MasterCard Spending   Pulse predicts that during the 2022 back-to-school season ( mid-July to September), US retail sales, excluding automobiles, will increase by 7.5% year-on-year compared to 2021. Although physical store consumption has returned due to the pandemic, online shopping has become a habit. According to forecasts, the proportion of online sales in this US back-to-school season will increase significantly, up 4.3% year-on-year from 2021 .

Data shows that this year, the fall back-to-school spending of American students is expected to reach 32.5 billion US dollars . According to data from previous years, outdoor products such as flashlights, cycling equipment , stationery such as erasable pens, markers, folders, backpacks , fashion seasonal clothing, sportswear , and other campus sports products such as rackets and basketball glasses are all popular choices for back-to-school purchases .

However, sellers need to pay attention to some social security events in the United States this year, as they are related to the safety needs of students returning to school. In May, a school shooting occurred in the United States , killing 21 people, including 19 students. After the incident, the search volume for keywords related to "bulletproof backpacks" soared in Google Trends.

According to Leatherback Gear , a company that makes bulletproof backpacks , sales of its backpacks soared 800% after the school shooting . Sales of a bulletproof plate that can be put into a backpack also increased by 300% . On Amazon , a bulletproof backpack that can be disassembled into a vest has also attracted the attention of American consumers.

In addition, sellers can also pay attention to the popular items that young people are paying attention to on TikTok recently. For example, Bluetooth selfie sticks. As students return to school to meet with classmates, or enter new campuses to meet new friends, the new environment brings a sense of freshness and stimulates the desire to take photos and keep them.

On Amazon, several Bluetooth selfie sticks compatible with Android and Apple systems have achieved impressive sales results, with tens of thousands of reviews.

" There is no e-commerce without festivals ." In order to boost sales, e-commerce platforms rack their brains to hold various promotional activities. Not to mention the "618" and "Double 11" in China, the overseas market also has "Black Friday and Cyber ​​Monday", and sellers stationed on Amazon are also looking forward to its Prime Day promotion.

The peak sales season also means the peak logistics season, and problems such as overstocking, freight rate increases, and port congestion will continue. Although these problems are difficult to control, in order to avoid losses, sellers must select products as early as possible and prepare goods in advance.

USA

Back to school season

Amazon