"Anti-Amazon"! Google once again starts a battle with Amazon for online market share

According to foreign media reports, in order to gain more online market share, Google positioned itself as the "anti-Amazon", a move that shows that Google has once again challenged Amazon.

Google has made a big announcement about its strategy, saying it wants to provide a free sales marketplace for merchants and Amazon's competitors, making consumers more willing to shop on Google.

Last week , Google launched several new features, including how to let consumers use pictures to identify the corresponding products and make purchases , and users can go to the checkout page from the merchant list on Google search with one click . Google hopes to use this move to improve the user experience, make shopping on Google smoother for consumers, attract more consumers , and encourage more merchants to place advertisements on Google, thereby competing with Amazon in the online sales market.

One of Amazon 's current revenue sources is through providing an online marketplace for third-party sellers, and Google can provide sellers with a way to get more sales outside of the Amazon marketplace . Industry insiders said that in order to deal with Google and retain sellers , Amazon may take corresponding measures such as reducing commissions, advertising and logistics costs .

This is not the first time that Google has clashed with Amazon. In 2013, Google launched Shopping Express, a time-efficient delivery service. U.S. retail giants such as Target Corp and Walgreens have announced partnerships with Google, and Google also plans to launch an annual subscription model similar to Amazon Prime.

Shopping Express was launched to great fanfare. At a time when the global e-commerce market was just starting, Google's move seemed to qualify it as a competitor to Amazon. But it didn't. Shopping Express had little appeal to consumers. Although Google's homepage provided direct access to shopping sites through its "Shopping" tab , which aggregated listings from online retailers with paid ads at the top, it attracted relatively few visitors compared to the main search page.

In 2020 , Google recruited sellers from Amazon and eBay to form a new "Google shopping" market , and also tried to imitate Amazon's online retail and delivery services, but with little success . As the online shopping boom subsides, e -commerce platforms such as Amazon and eBay have experienced slowing growth and weak profit prospects . At this time, I wonder if it is a wise choice for Google to once again enter the e-commerce market in a big way.

But earlier this year, Google revealed that e-commerce advertising was the main contributor to Google's 43% growth in search revenue in 2021. Google also said last year that more than 1 billion people shop on its website every day. Studies have shown that consumers use Google and YouTube to research product features and prices more frequently than Amazon, eBay or Walmart. In addition, a survey showed that 59% of Amazon Prime members surveyed said they would research products on Google .

The competition between Google and Amazon has started again. Can Google successfully defeat Amazon and grab more online market share ? As for Amazon's solid position as the leader for many years, Google still has a long way to go to shake this position .

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