Amazon's top five best-selling product categories in the first quarter of 2022

In contrast to the holiday season, e-commerce sales began to return to normal levels in the first quarter . Here are the top five most popular product categories on Amazon in the first quarter of 2022.

1. Exercise equipment​​

One of the most popular New Year’s resolutions is to get active and stay in shape. Therefore, this is a great opportunity for Amazon sellers to sell such products . According to the latest Jungle Scout Consumer Trends Report, 104% of people prefer to buy fitness and sports equipment online rather than in stores.

2. Shoes and fitness apparel

As related products of fitness equipment, if the sales of fitness equipment increase, the sales of shoes and fitness clothing will not be inferior.

3. Self- care and beauty products

As the pandemic has impacted people and put them under increasing stress, consumers have also developed more self-care and beauty habits . As a result, many products targeting self-care, personal hygiene, and mind and meditation have emerged on the market .

4. Superbowl party decorations​

For online sellers, there are many types of items that can be sold to football fans at this time of year , such as Super Bowl-related football decorations, napkins, cups, balloons , etc. At the end of January, the search traffic related to " Super Bowl " will increase significantly . The number of searches based on the phrase "football party decorations" will also increase.

5. Seasonal products​​​

In addition to the various holiday promotions in the fourth quarter , there are two important time nodes in the first quarter when consumers are happy to spend : Valentine's Day and St. Patrick's Day. The former is about love, while the other is about fun.

When it comes to selling on Amazon, it’s important to choose the best categories to sell your products in . Generally speaking, the more profitable product categories on Amazon include books , electronics , toys and games , home and kitchen , lawn and garden , beauty and personal care , and sports and outdoor items .

Meanwhile, the higher-margin products on Amazon include books , Gulf products , gemstones, trinkets, precious metals , sportswear , and electronic items and their accessories .

2022

Amazon

Hot selling product categories