15 billion yuan! SHEIN Greater Bay Area supply chain project has started

Recently, according to the "China Guangzhou Release" news, SHEIN's supply chain headquarters project invested and constructed in the Greater Bay Area has started preliminary work , and the news has also attracted the attention of the industry.

It is understood that SHEIN 's project is located in Zhongxin Town, Zengcheng District, Guangzhou City, with a total land supply of about 3,000 acres and a total construction area of ​​about 3.3 million square meters . The investment amount has surprised many people, reaching 15 billion.

It is understood that SHEIN 's project has been included in Guangzhou's 2022 key construction preparatory project plan. In addition, SHEIN has close relations with many clothing manufacturers in Guangzhou, relying on the city to sell its products all over the world, which also provides a natural advantage for the subsequent development of the project.

In recent years, SHEIN's brand awareness has rapidly increased overseas, and it has been favored by more and more consumers due to its advantages such as short production cycle and moderate price. Its number of fans on overseas social media is nearly 10 million. SHEIN's download volume and search volume are both among the top fast fashion brands in the same industry.

Suppliers who have worked with SHEIN have also spoken highly of the company. It is understood that SHEIN will try to reduce the time and financial costs of suppliers and provide them with market consumption trends and consumer preferences in a timely manner so that they can produce goods faster.

Due to the rapid development of the company and its increasing market valuation, there have been many reports that the company is about to go public. However, SHEIN denied this.

As more cross-border companies begin to capitalize, it is very likely that SHEIN will put this on the agenda in the future. As early as 2019, the company's market exceeded US$2.4 billion.

According to public information, the company's main business is fast fashion clothing, and its consumer group is mainly female consumers. The categories sold include clothing, shoes and bags, jewelry, home furnishings, accessories, etc. SHEIN's markets are mainly in Europe, America, the Middle East, India, etc.

With the implementation of SHEIN's project in Guangzhou, the company's development will also usher in a new stage.

15 billion

SHEIN

Supply Chain Projects