Target simplifies digital ad placements

Target launched the Roundel ad network in 2019 as a tool for CPG brands to create personalized digital ad campaigns targeted to Target customers. Beginning in May 2021, Roundel will soon be accessible from the CitrusAd platform, and CPG brands will be able to seamlessly launch and manage their targeted product ad campaigns through CitrusAd’s self-service platform.

Roundel advertisers also have the option to leverage the CitrusAd managed services team to drive and optimize digital media campaigns. Targeted product ads activated on the CitrusAd platform will be live on the Target. platform within 24-48 hours .

Additionally, CitrusAd offers a powerful real-time reporting dashboard designed to provide advertisers with full transparency into media performance and analytics at the product SKU level, including flagging campaigns with low CTR.

The platform also offers more flexibility in search term selection, as well as a one-click “Auto Campaigns” feature that automates steps including keywords, category targeting, bidding strategy, and product selection.

Wakefern Foods, the nation’s largest retailer-owned grocery cooperative , also recently began leveraging CitrusAd’s retail media technology to deliver sponsored product and display ads on its desktop and mobile e-commerce sites.

Other large grocery retailers, including Walmart and Kroger, began offering targeted advertising to their customers starting in early 2020.

As Target has achieved rapid development last year, this year the platform will also increase its sales by improving various functions.

Target had already begun preparing to develop its e-commerce business long before the outbreak . According to pre-epidemic estimates, Target 's e-commerce growth in 2020 will reach 24.0%, and sales in the United States will reach US$8.34 billion.

Target rose from 8th to 7th place on the e-commerce forecast list . In 2021, Target 's sales in the United States are expected to increase by 23.7% to US$20.23 billion, jumping to 6th place.

Target has borrowed Walmart's playbook, using physical stores to promote "online shopping, offline pickup" services, and investing in the online grocery field, teaming up with Shipt. At the March 2021 Investor Day online event, Target announced that it will invest billions of dollars in the next few years to fulfill online orders more efficiently, and plans to open 5 new warehouses in major urban centers in 2021.

Target

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