The 2022 wedding craze is coming, and the search volume for colorful wedding supplies has increased by 327%!

In the past two years, many weddings have been forced to be postponed due to various factors such as the epidemic. As the overall environment improves, 2022 is regarded as the "year of marriage". Many newlyweds plan to hold their weddings this year, which has also driven the sales of wedding-related supplies.

Etsy's report shows that searches for wedding-related items have increased by 145% in the past three months. Therefore , based on relevant data, Etsy has compiled a trend forecast for wedding supplies in 2022 to help sellers understand popular trends so that they can adjust and list products in a timely manner.

Bow decoration

For wedding dresses and evening gowns, couples prefer bright and decorative styles over simple dresses. Bows are their first choice for decoration. Etsy reports that searches for bow-decorated dresses and evening gowns have increased by 51%, and searches for bow accessories for brides or bridesmaids have increased by 114%.

"Bows add a playful touch to bridalwear and wedding decor, and enhance femininity and glamour," said Etsy trend expert Johnson.

60s style

After two years of quarantine, brides are looking to break away from the stereotype and find their own style. Coupled with the 1960s retro fashion and beauty trends that are making a comeback, trends like slender eyeliner and ultra-mini skirts are also extending to wedding dresses.

Searches for short wedding dresses on Etsy increased by 29%, and searches for short or shoulder-length veils increased by 41%. In addition, many celebrities, such as Emma Bunton and Lily Allen , also chose mini skirts at their weddings, which also boosted the trend.

A valuable gift

Guests attending the wedding also want to give their most sincere blessings to the newlyweds. Therefore, many people want to choose a gift that is valuable and meaningful, and something that can be kept forever, like an heirloom. On Etsy, searches for personalized wedding or couple cutting boards increased by 77%; searches for customized wedding or couple illustrations increased by 129%; and searches for items that can store wedding bouquets increased by 128%.

Regency Aesthetics

This trend can be seen as a type of retro style. A large part of the popularity of this trend is due to shows and TV series. In particular, the 19th century style is expected to be a hot topic for weddings this year. With flowers, pastels, vintage tableware, etc., the Regency aesthetic is perfect for a romantic wedding celebration.

Travel themed wedding

After two years of lockdown, people are eager to travel. Since travel weddings are not possible at present, couples are decorating their wedding venues as travel destinations. On Etsy, searches for beach-inspired items increased by 92%; searches for passport-inspired invitations increased by 140%.

Colorful celebrations

Johnson said bold, intense colors like red and yellow are trending for weddings right now. Etsy searches related to colorful wedding favors increased 327 percent, searches for ruby ​​engagement rings increased 249 percent, and searches for emerald engagement rings increased 105 percent.

From the report summary, sellers can understand this year’s popular trends, which will be helpful for adjusting product selection and marketing strategies.

Etsy

Wedding Supplies