Flipkart expands its service scope again, hoping to compete with Amazon

According to foreign media reports, Walmart's e-commerce platform Flipkart said it has massively expanded its grocery business and now serves consumers in 1,800 cities across India . With this expansion, Flipkart now operates in 23 states across the country .

Analysts said the expansion is expected to help Flipkart compete with e-commerce platforms such as Amazon, Reliance 's JioMart, Tata-backed BigBasket and SoftBank-backed Swiggy , and expand into the local grocery market. Data shows that India's grocery market is expected to be worth $850 billion by 2025.

Therefore, Flipkart 's aggressive expansion is also intended to further consolidate its local market position. At the same time, it will also help support local farmers to use the platform and become part of the digital economy.

Currently, local consumers can purchase more than 6,000 high-quality, value-oriented grocery products in a safe and seamless way . With the impact of the third wave of the local epidemic, consumers in the cities served can receive their goods safely at their doorsteps without leaving home, which also reduces the risk of infection and ensures people's safety.

Flipkart said that the demand in the e-grocery market continues to grow, and the expansion of the business serves consumers almost everywhere in India. Consumers from Tier 2 and Tier 3 cities can also get food and household items from well-known brands at great prices, which will further promote the development of the platform.

Flipkart has invested heavily in its grocery business over the past two years and now caters to customers through 22 grocery distribution centers. During the recently concluded festive season, it attracted customers from more than 200 new towns to make their first purchases on Flipkart , with the number of orders and revenue growing 2.3 times over last year .

According to the latest Flipkart-Bain report , grocery stores will continue to grow at an accelerated pace, even after the pandemic. In order to deliver the safest and highest quality products to consumers, Flipkart will also conduct strict quality control on the supply chain and other links to ensure that the goods are traceable from raw materials to consumers.

India has been severely affected by the epidemic, so the demand for e-commerce has also increased significantly in the past two years. Continuously improving the local e-commerce service system and expanding the scope of e-commerce services will be of great help in stabilizing customer sources and expanding customer groups. Flipkart 's approach also plays a certain role in consolidating its position in the Indian e-commerce market.

Flipkart

India