eBay Japan announces best-selling product trends for the first quarter of 2021

eBay Japan announced the sales trends of Japan's best- selling products during the first quarter of 2021 based on the products sold by Japanese sellers on eBay during the first quarter of 2021 (January to March) .

Since 2020, due to changes in consumer behavior brought about by the new coronavirus , overseas cross-border e-commerce users have continued to increase since entering 2021. In March, sales centered on high-end products increased significantly due to external factors such as US tax rebates, subsidies , and the depreciation of the yen.

Best-selling products ranking

Compared with the previous quarter, the trading card category has continued to be active in various rankings. Compared with the same period last year, its growth rate has reached an astonishing 8 times. After debuting in the 8th place in the third quarter of 2020, the transaction amount has risen to the 2nd place in just half a year. It also occupies 4 of the TOP5 best-selling products, and the market is expanding rapidly.

In addition, in the Pokemon-related activities celebrating its 25th anniversary, Pokemon cards as well as related products such as dolls were also very popular.

Category Ranking

In the category ranking, the top 10 in terms of transaction volume are as follows:

1. Women's clothing & bags, brand accessories

2. Trading Cards

3. Anime & Character Peripherals

4. Watches, accessories, decorations

5. Film Camera

6. Camera lenses, filters

7. Video Games (Physical)

8. Men's clothing & bags, brand accessories

9. Guitar, Bass

10.Auto parts (automotive related)

TOP3 growth rates (compared with the same period last year)

In the category ranking, the top three growth rates are as follows:

1. Trading Cards (+833%)

2. Animated characters (+173% )

3. Watches ( +122%)

Among the top 10 categories in terms of transaction volume , the top 3 categories with the largest growth compared with the same period last year all increased by more than 2 times compared with the same period last year.

As the infection of the new coronavirus variant continues to expand worldwide, eBay Japan predicts that in addition to popular Japanese figures and dolls, which are ornamental and playable at home, demand for Japanese comics and video games will also grow further.

In addition, the demand for gifts for Mother's Day and Father's Day will also become active, and transactions for high-end brands and sporting goods will also increase. In addition, DIY demand continues to be active, and tools and car accessories, as well as sporting goods that can be used for social activities, are popular.

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Best Sellers