In the post-epidemic era, how can small household appliances reignite the overseas expansion trend?

The outbreak of the global epidemic and the epidemic prevention policies in various places have forced people to live and work at home for a long time . At the same time , it has also driven up the sales of small household appliances, including small electric cookers, bakers , coffee machines and other products .

Data shows that in 2020, A-share Xinbao Co., Ltd. generated 10.174 billion yuan in operating income by exporting small household appliances ; Bear Electric Appliances ' overseas operating income reached 209 million yuan in 2020 ; and Ecovacs ' overseas contribution to operating income in 2020 reached 3.379 billion yuan, accounting for 46.71%.

However, the global epidemic has lasted for nearly two years, and some markets have basically become saturated. In addition , people are more rational in their consumption under the background of the epidemic . Products that win solely by their appearance can no longer meet the needs of current consumers. How can we find traffic outlets in such a market environment ?

It is understood that among the small household appliances exported overseas , popular categories include cleaning appliances, kitchen appliances, and various entertainment equipment.

Among cleaning appliances, products such as sweeping robots , vacuum cleaners , water purifiers and air purifiers still have a large market space in developing countries . Especially in the context of the epidemic, people have become more cautious about the cleanliness and safety of their lives.

According to meltwater data, from December 2020 to November 2021, the total number of mentions of cleaning appliances on overseas social media reached 3,680 times, among which North America and Southeast Asia had the highest discussion on cleaning appliances .

As for kitchen appliances , the traditional small kitchen appliance market has basically reached saturation. However, under the leadership of global social platforms, health culture has begun to become popular among young people, and the market demand for products such as steamers, stew pots, and health pots has continued to rise .

Among entertainment home appliances , in addition to 3C products, projectors have basically become a very popular household device among contemporary young people . At the same time, products full of electronic technology such as VR games also have a strong market demand.

With the continuous development of social media, social platforms like TikTok , which have audiences in many countries around the world, have also become an important way for people to select products when shopping online. People are often attracted to various useful products while watching videos , and the atmosphere created in the videos can stimulate the audience's desire to buy.

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