Surpassing Amazon! Shopee and SHEIN become the first and second in global shopping app downloads respectively

It is understood that data from the application analysis platform Apptopia shows that Shopee's global downloads reached 203 million in 2021, making it the world's most downloaded shopping app; fast fashion e-commerce SHEIN's downloads reached 190 million, making it the second most downloaded shopping app in the world in 2021, and SHEIN's downloads in 2021 increased by 70% compared to 2020.

As an e-commerce shopping platform, Shopee has long been popular in the Southeast Asian market. With the continuous development of the platform, Shopee has gradually achieved good results in Europe, America, Brazil and other places, and is currently entering the Indian market.

SHEIN is a domestic independent website that sells well. It was founded in China in 2008 and has now gained a large number of users in more than 150 countries and regions, with Europe, the United States, the Middle East and Australia being its main markets.

As early as July this year , SHEIN's combined downloads in the global Google Play Store and Apple App Store were approximately 17.52 million times, more than twice the total downloads of Amazon's shopping app.

SHEIN mainly operates in the women's clothing market. Women's clothing has a huge consumer group in many countries around the world. The reason why SHEIN can quickly occupy overseas markets in Europe and the United States is inseparable from its unique marketing model.

While most people are still wondering whether female consumers in Europe and the United States prefer high-end brand-name clothing, SHEIN has quickly captured the overseas market with its unique business philosophy.

With an independent design team, it quickly captured the hearts of European and American female consumers with its affordable prices. For young groups, their consumption is more diversified.

In particular, the global epidemic has given people a clearer and more rational understanding of consumer shopping. The unique design and economical price are very popular among young groups in Europe and the United States, especially Generation Z, who also needs affordable clothing brands.

Taking advantage of the current hot social platforms such as TikTok, it is understood that the number of times SHEIN is mentioned by consumer groups in European and American countries has made it a leading brand on social media such as TikTok.

Shopee and SHEIN

Global Shopping App Downloads