Etty will hold promotional activities after Christmas. Is it to boost year-end performance?

Recently, Esty announced that it will hold a year-end sales event from December 26 to January 9. To participate, sellers need to offer at least 20% discount during this period.

As for why these promotions are being held, Esty said that as the end of the year approaches, many sellers may be clearing out their inventory to make more room for new products.

This year, Esty has a lot of promotions. In addition to the post-Christmas promotions, there are also pre-Christmas promotion tests. In early October, Etsy launched a new Christmas early promotion test. Sellers participating in the event are also required to conduct a 20% discount promotion.

The specific test time is from October 11 to 12, and sellers can use the coupon tool in the store to conduct discount promotions. It is reported that the purpose of this activity is to allow buyers to choose their favorite Christmas products in advance and increase the number of visits to the platform.

However, regarding the promotion at the end of December, one seller commented: "I have made some sales in December and don't think I will participate in it. I am very busy this year and I am ready to take a break. And this year's holiday sales don't seem to have any big sparks. Is Etsy holding this promotion because their performance in the fourth quarter is relatively low?"

Indeed, this year's holiday promotions were relatively flat. Adobe data showed that consumers spent $5.1 billion online on Thanksgiving Day, the same as last year; Black Friday online sales were less than last year's $9 billion, only $8.9 billion; Cyber ​​Monday online spending totaled $10.7 billion, down 1.4% from last year, the first slowdown since Adobe began tracking in 2012.

However, if there are sellers who need to clear inventory, they may wish to check whether they should participate in this promotion based on their actual situation.

After Christmas Sale

Esty