51.4% of Japanese women prefer to buy cosmetics on Qoo10

Do you or your female friends often buy cosmetics online or in offline stores? A survey shows that the favorite cosmetics stores for Japanese women are actually drug stores. Japanese drug stores are very convenient and even attract more female consumers traveling in Japan.

It is understood that 50.8% of Japanese women choose drugstores when buying cosmetics , because Japanese drugstores are spread all over the streets , and in addition to cosmetics, you can also buy many daily necessities in Japanese drugstores , which almost take on the role of convenience stores .

In Japan , the proportion of young women in their 20s who shop online is gradually increasing ; for women around 30 years old, the proportion of online shoppers exceeds that of offline store purchases; and for women over 40 years old, the proportion of online shoppers is basically the same as the proportion of offline store purchases.

However, due to the outbreak of the epidemic, the lifestyle of the Japanese people has been greatly affected. Consumers who were accustomed to offline shopping have gradually turned to online shopping. With the increase in the popularity of e-commerce , the proportion of Japanese women shopping for cosmetics online has also been increasing.

The survey results show that as many as 51.4% of users in Japan prefer to buy beauty products on Qoo10 .

It is reported that these women choose to buy on Qoo10 for two reasons: one is that there are many Korean cosmetics and new models that have not been released in Japan available for purchase; the other is that the platform holds four large-scale promotions every year, and points can be used to buy the things they like at a very low price.

The second most popular online shopping platform among women is Amazon Japan, with 15.5% of users .

Online shopping provides convenience for consumers, but what are the factors that influence consumers' online shopping? According to research, 12.9% of users attach great importance to factors such as product ingredients, applicable population, and packaging, because these are directly related to after-sales problems.

20.6 % of users believe that the color and scene of the product will determine whether they will buy the product. Of course, product reviews are also very important. Female users generally pay close attention to the reviews of related categories when purchasing products . Logistics speed is also a factor that women pay close attention to when purchasing cosmetics . Relevant sellers can pay attention to the purchasing demands of target consumers.

Japanese women love buying cosmetics on Qoo10