New platform power: British e-commerce platform Fruugo's Black Friday sales increased by 50%

It is reported that the global sales of British e-commerce platform Fruugo during the Black Friday online promotion ( November 26th to 29th) increased by more than 50% compared with the same period in 2020, and increased by more than 200% compared with Black Friday in 2019.

Data shows that best-selling products on its platform include wireless game console controllers ( due to the epidemic lockdown, consumers' demand for video game-related accessories has increased ) ; toys and clothing ( mainly products made popular by social media such as Netflix , TikTok and Reddit ) ; and winter products - electric heated jackets - as the cold winter weather arrived early in most parts of Europe .

It is reported that due to supply chain problems during this year's peak season , many media have warned of inventory shortages for holiday or popular goods , causing more consumers to turn to online e-commerce platforms to search for the products they want to buy. As a result , sales in the clothing department of the Fruugo platform have shown strong growth, which is also due to a significant increase in the number of sellers operating clothing categories on its platform .

The person in charge of the Fruugo platform said: "This year's Black Friday online promotion is another important test for Fruugo's global cross-border market. With the disruption of the global supply chain , the inventory levels of many traditional retailers have been greatly affected , which has further accelerated the development of the online market and brought new customers to its platform. "

“At the same time, this also provides an important opportunity for Fruugo to further demonstrate how the platform makes international shopping easy for consumers around the world. ” added the official

Generally speaking, the increase in demand during the Black Friday online promotion is usually related to the big discounts offered by platform merchants , but Fruugo 's statistics this year show that when consumers choose to buy a certain product online, what they value most is the availability of the product rather than a single discount .

" Fruugo's flexible technology allows for immediate response to rapidly changing consumer demand around the world , and can also provide valuable additional sales to Fruugo's extensive international seller base , " said Tony Preedy, managing director of Fruugo.

It is understood that Fruugo is the largest local e-commerce platform in the UK that supports global sales. Currently, the platform's annual growth rate remains at 141%.

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E-commerce platform