Lazada announces Lazmall Brand Awards winners

Yesterday, according to foreign media reports, Lazada Vietnam officially announced the winners of the 2021 LazMall Brand Awards to recognize brands that have achieved sustainable development under the influence of the COVID-19 pandemic in the past year.

It is understood that the 11 award categories established by Lazada are mainly awarded to brands that have achieved breakthrough growth in business results and strategies to optimize the ecosystem and technology available on Lazada. The award list includes: Outstanding Brand of the Year; Strategic Partner Brand of the Year; Outstanding New Brand of the Year; Brand with Steady Growth during the Pandemic ; Vietnamese Brand of the Year; Excellent New Brand; Excellent New Product Brand ; Well-known Brand for Marketing Activities; Outstanding Innovative Brand; Lazada Showcase Sponsorship Program Outstanding Brand Application; Lazada Outstanding E-commerce Development Partner.

The following is the list of Lazada’s annual award-winning brands :

Outstanding Brand of the Year Award: Samsung

This award is to recognize brands that have achieved outstanding results through outstanding brand promotion programs and activities on the Lazada platform. The brand has made outstanding contributions to the development of Lazada, especially e-commerce.

Strategic Partner Brand of the Year Award: Tefal

The award recognizes brands that strategically accompany Lazada to best serve customers, expressed through Lazada’s integrated mix of sponsorship tools, internal and external marketing campaigns to drive customer engagement beyond sales.

New Brand of the Year: Dyson

The award recognizes outstanding new brands that have achieved significant monthly growth using the combination of commerce tools, marketing solutions and in-depth analytics provided by Lazada. The fastest growing brands on the platform reach the most consumers in the shortest time.

Brands with steady growth during the pandemic : Abbott

The award aims to recognize brands with outstanding growth index during Vietnam's epidemic isolation from June to August 2021. During the impact of the epidemic , the winning brands provided consumers with the best shopping experience on the Lazada platform .

Vietnam Brand of the Year Award: Fahasa Bookstore

The award aims to recognize outstanding Vietnamese brands with outstanding growth index through each Lazada campaign on the Lazada e-commerce platform

Great New Brand: SkinCeuticals

This award recognizes new brands that joined the Lazada e-commerce platform in 2021, are well received by consumers, and are in the leading position in both customer growth indicators and business results growth indicators on the Lazada platform.

Excellent new product brand : Xiaomi POCO X3 Pro

The award aims to recognize the brands that develop the most popular new products on the Lazada platform in 2021, as well as the most successful and effective marketing communication campaigns.

Featured Marketing Brand: adidas

The award recognizes the brand that has made the most positive contribution to the LazMall Super Brand Day series of events - LazMall Super Brand Day and a series of outstanding shopping and entertainment activities such as Super Show, Lazlive, LazCoin, Lazada sponsored marketing, etc. The brand has successfully brought the best experience, best products, best services and best prices to customers.

Outstanding Innovative Brand: Nestlé

The award recognizes the most innovative brands in 2021 through integrated communication campaigns , quickly capturing and applying Lazada's new sponsored marketing programs, helping to grow customer numbers and bring users the best shopping experience.

Lazada showcases excellent brand applications for sponsorship programs:

Estee Lauder

The award recognizes brands that have best utilized Lazada’s sponsorship services and achieved outstanding customer and revenue growth.

Lazada’s excellent e-commerce development partner: Onpoint

The award aims to recognize Lazada's outstanding e-commerce development partners in 2021, which have accompanied Lazada in providing operational and strategic consulting services, helping to improve Lazada's overall service quality, especially LazMall.

Lazada

Seller