New fashion trends in 2021: Search volume up 2900%, nostalgia trend is making a comeback

Fashion is a circle, and we are all wandering in it. When people pursue fashion, they will find that the fashion elements of the past can still trigger a wave of pursuit when placed in the modern era, especially among fashion people.

Retro fashion is making a comeback, with searches for major retro brands soaring

Recently, British fashion retailer Pretty Little Thing released a new trend report using internal website search data from the past 12 months. The report shows that the nostalgic fashion trend will make a comeback in 2021.

Pretty Little Thing analyzed its clients’ search data and found that they saw the biggest increases in searches using Google Analytics and Google Search Console.

And brands associated with the late 90s and early 2000s, such as Ed Hardy, saw a 556% increase in searches; Von Dutch searches rose 235%; and Juicy Couture searches rose 308%.

It looks like vintage fashion brands will see a major resurgence in popularity in the UK this year, with a renewed interest in vintage fashion.

The search volume is as high as 2900%, and various nostalgic products are hot selling

The " Pretty Little Thing" report shows that there has been a significant increase in search volume for a variety of fashion products from multiple brands, and some products have become popular products at one point.

It is reported that the search volume of woolen accessories has continued to rise, soaring by 2,900%. Other significant increases in search volume include Ugg boots, with a surge in search volume of 1,008%, fur boots, with a 1,025% increase in search volume, and glitter tights, with a 158% increase in search volume.

"People want to revisit those carefree days of the past, so they are now looking to brands endorsed by celebrities from the past, such as Justin Timberlake, Lindsay Lohan, Paris Hilton and Britney Spears, to buy nostalgic products," the report said.

In addition, some of the clothes worn by popular movie stars in the past have also become popular again. Jane Fonda, a famous American movie star, whose favorite arm and leg guards during the aerobics craze in the 1980s have become popular again.

They saw a resurgence of interest during the recent New York and Paris Fashion Weeks, with searches surging 650% and 516% respectively.

The wind of nostalgic fashion is blowing across the UK, bringing about a new fashion trend. Sellers can pay close attention to this category to catch the latest fashion trends.

Fashion

Nostalgia

U.K.