Bamboo handicrafts quietly become a hot spot for consumption!

In recent years, in addition to focusing on the "good looks and low prices" of products, consumers are also looking for some simple and practical products driven by short videos, which are creating new consumer hotspots. Figures show that videos of bamboo-related products have been played more than 70 million times on TikTok since 2020.

Bamboo-related handicrafts are sold on all major e-commerce platforms, and may not seem very popular in China. However, they are quietly becoming a hot seller abroad.

On Amazon, bamboo handicraft products, such as bamboo storage boxes, are among the top sellers in the same category, with over 44,000 reviews and ratings above 4.6. Tools used to make bamboo products, such as carving knives, are also gradually gaining in ratings. In addition, in the children's gift lists on some e-commerce platforms, bamboo craft decorations have received around 80% positive reviews, and some old-brand summer mats are quickly sold out in the summer.

In addition to being simple, practical and down-to-earth in appearance, bamboo products also convey an environmental protection concept that buyers focus on. In recent years, the rapid development of second-hand resale platforms abroad, especially in Europe and the United States, shows the trend of changing consumption concepts of foreign consumers, which also brings new opportunities for sellers. The environmental protection concept of bamboo products is in line with the current consumption concept of foreign buyers.

The popularity of bamboo products is not only due to the concept they convey, but also to their price. The price of a bamboo storage box ranges from US$5 to US$8, and a bamboo mat set for making sushi is around US$10, which is very affordable.

Of course, the increasing popularity of bamboo products is also due to the development of short videos. On the foreign version of Douyin TikTok , the average number of views of bamboo handicrafts is basically over one million, and the highest number of views for a single video can exceed 10 million. However, after the related products became popular, some problems also appeared. Some time ago, a foreign seller said that his bamboo products were restricted from selling on Amazon and the product pages were deleted. Therefore, the relevant sellers should pay attention to possible problems during sales and avoid risks in time.

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