77% of Lazada sellers expect sales to grow in the second quarter

Recently, Lazada released the Digital Business Confidence Index (DCCI) survey report for the first quarter of 2022 .

Data shows that 77% of Lazada sellers expect sales to increase by more than 10% in the second quarter , and only 7% of sellers believe that sales will decline in the second quarter.

As epidemic control in Southeast Asia is gradually relaxed, economic development in Southeast Asia has recovered very quickly, and sellers' confidence index has also risen simultaneously.

Multiple festival and holiday promotions in the second quarter also boosted sellers’ confidence index. For example, e-commerce promotion festivals such as Ramadan and Holy Week, as well as the upcoming summer holidays, will drive buyers’ purchasing demand and increase sellers’ sales.

Most sellers are confident about business growth, with 74% saying they will increase inventory by at least 10 % in the next quarter and 47% saying they will increase employee resources .

At the same time, sellers of various hot-selling categories are also very confident about the sales growth in the next quarter. Sellers of daily necessities, fashion, fast-moving consumer goods, and electronic products have shown a positive attitude. 81% of daily necessities sellers believe that their sales will increase by at least 10% in the second quarter of this year , and 78% of fashion sellers also believe that their sales will increase by the same proportion. 76% of fast-moving consumer goods sellers and 71% of electronic product sellers hold the same view.

In terms of consumer demand, fashion is the most popular category for Southeast Asian consumers to buy online. Data shows that 52% of people plan to buy fashion online .

It is understood that fashion is the category that Southeast Asian consumers are most willing to buy online, with 52% planning to buy fashion online. This is because female consumers are the main force of online shopping in Southeast Asia , and the key category is dresses among women's clothing, among which prints, florals, puff sleeves, bows and other elements are sought after by Southeast Asian women.

In order to increase sales in the coming period and achieve the goal of explosive sales, sellers have corresponding operation strategies. 58% of sellers said that in order to expand their business , they must attract more traffic . 56% of sellers plan to use low-price strategies, while 23% of sellers believe that it is necessary to systematically understand and analyze relevant data, and 23% of sellers believe that managing operating costs and finding suitable products are the primary conditions for achieving sales growth .

Currently, the e-commerce market in Southeast Asia has broad development prospects and its growth rate is astonishing.

According to statistics, the number of Internet users in Southeast Asia increased by 40 million in 2021 , reaching 440 million, of which more than 90% chose online shopping . In 2022, the sales of Southeast Asian e-commerce will reach 89.67 billion US dollars. For sellers who plan to expand into new markets, the Southeast Asian e-commerce market is a good choice.

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Seller Confidence Index