What is BarkBox? BarkBox Review, Features

Bark's parent company is called Bark & ​​Co., headquartered in New York, and is a monthly subscription e-commerce company specializing in dog products, providing popular dog toys and subscription services. Bark was founded by dog ​​lover Henrik Werdelin, Meetup (social software) co-founder Matt Meeker and former Uber employee Carly Strife.

Operational Model

BarkBox "monthly subscription" model: After registering for BarkBox, fill in some of your dog's information, and then you can apply for one or several months of service. The website will then deliver a personalized "BarkBox" every month based on the type and size of the dog. The box contains dog food, toys, accessories or some manuals. Each dog gets different things, and what is delivered each month is also different.

In addition, BarkBox also plans to launch a mobile app so that dog lovers can track their BarkBox every month, and communicate with other dog lovers or BarkBox team members to share all dog-related topics. BarkBox encourages users to give them feedback on some questions, opinions or ideas about the products in the box through the website or mobile app, so that BarkBox can be filled with everything dogs want.

feature

BarkBox will occasionally develop different types of themes for its boxes. In addition to launching specific boxes based on festivals, BarkBox is also very good at capturing popular hot topics. In addition, personalized themed boxes also bring surprises to customers' consumption experience.

Workflow

Development History

-In 2011, BarkBox was first tested in a small circle of friends. The founding team received good user feedback at the time, and they found that many users would take the initiative to post photos online after receiving the boxes to record the moment of unboxing the product.

-In 2012, Bark&Co. BarkBox was officially launched. In the same year, Bark&Co. was established and the BarkPost content website was launched.

- In 2014, BarkShop launched its independent e-commerce website. BarkFest held its first small-scale dog carnival. BarkFest now has an offline community event platform, Barkⅳve.

-In 2016, at the Dog Carnival held by BarkBox’s parent company, they invited Marnie and Tuna, two pet stars who have become very popular on Instagram in recent years.

-In 2016, Bark launched an independent e-commerce platform, BarkShop, after customers complained that they did not receive the dolls they wanted in the subscription boxes.

-In August 2018, BarkBox entered UO MRKT, a comprehensive e-commerce platform under Urban Outfitter.

-In September 2018, we launched a special edition of pet toys exclusively for the UO MRKT platform.