The country's online shopping market is booming! Chinese products account for more than 40%

Among Southeast Asian countries, Singapore has a high level of urbanization and leading levels of resident income and consumption. The country's network information and logistics infrastructure are more complete, thus providing great support for online shopping for its citizens.

Although Singapore has a small land area, it has a huge online shopping market. It is understood that Singaporeans are keen on cross-border online shopping, and the annual per capita online shopping amount even exceeds that of China. Cross-border e-commerce orders account for about 60%.

Since the outbreak of the epidemic, online shopping data in Southeast Asian countries, especially Singapore, has increased significantly compared to before the epidemic. Due to the epidemic blockade, people choose to shop online more often, and their daily diet and living; computers, headphones, office desks and chairs for working at home; and various entertainment and leisure equipment and facilities have all achieved a significant increase.

In addition, because of the epidemic, people are unable to travel, so the sales of home fitness equipment have also surged during the epidemic. It is reported that even after the government relaxed travel restrictions for the people, the online shopping rate of Singaporeans is still 20% higher than before the epidemic .

According to relevant data, 73% of Singaporean netizens prefer cross-border online shopping , and most of the products purchased online come from China, the United States and South Korea, of which products from China account for about 43% .

The survey shows that among online shoppers in Singapore, 60 % of consumers prefer to buy Chinese products . Chinese people in Singapore basically account for 74.2% of the country's population. Influenced by cultural and psychological identity, brands and products from China are more popular in the local market.

In Singapore, Shopee, Lazada, eBay and AliExpress all have extremely popular markets. According to relevant data, Shopee’s monthly consumer visits have exceeded 10 million, and Lazada has reached more than 7 million. However, with the development of the Internet, more and more consumers are willing to shop and place orders on online live streaming platforms, especially the new generation, who have a higher degree of recognition of the live streaming sales model.

Products from China have a good market space in Singapore. Relevant sellers can pay more attention to Singapore's cross-border e-commerce environment and understand the trends of the local consumer market in order to better control the direction and rhythm of e-commerce marketing.

Online shopping market: Chinese products are more popular in the local market