After the product category changed, the seller's listing was blocked by Amazon...

Recently , when I was browsing the official Amazon forum, I noticed that one seller’s listing was directly deleted from the Amazon ranking, and the product could not even be found in any search conducted on Amazon.

The seller named "Hollew" said that he found that the best-selling ASIN in his store, which had high reviews and high rankings on Amazon, currently had no signs of any transactions through advertising, and he could not find the product when searching on Amazon . The product seemed to be blocked.

The game product sold by "Hollew" was once ranked in the top 100 in the party games and activities category, but suddenly all the rankings for the product were deleted. "Hollew" said that the current advertising and page views of the product have dropped from the previous high value to 0 , the backend of the listing has changed , and the ASIN search has been blocked for no reason .

When contacting Amazon support, Amazon did not respond to the reason for the ranking removal , and they only told "Hollew" that his product ads are currently running . Amazon also stated that the product is not currently eligible for sales ranking , but did not provide specific eligibility criteria.

"Hollew" was very confused and didn't understand why this happened. It seemed very depressing that their store went from having a lot of sales every day to almost no sales overnight on Christmas Eve.

A seller named "BlankName" enlightened him under this post. "BlankName" believes that this series of problems may be caused by the change of product category. "BlankName" said that the change of product category means that the product will become a new product in a new category, which may cause the loss of keyword index, which is equivalent to basically completely resetting the product list.

The change in product category does seem to be a major reason for the trouble in "Hollew's" sales . "Hollew" said in his reply that the affected product used to be in the Party Games and Activities category under Party Supplies, but now it is under Specialized Card Games. All ASINs of this product have high reviews, and the category change must be an important reason for the suppression of this product.

After finding the cause, "Hollew" has now sorted out all the problems and reopened the ads . Although their products need to restart ranking in new categories , at least they have found the root cause of the problem , which is not bad .

In short, the adjustment of Amazon product categories will indeed have a certain impact on the sales of related products. When sellers encounter similar situations, they must be prepared in advance and optimize the ranking of products in the new categories in a timely manner.

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