Market value exceeds 3 billion US dollars! American online eyewear giant plans to go public

According to the latest news, Warby, known as the "American online eyewear giant",   Parker plans to go public in New York in the near future and submitted some documents last week .   Parker is popular not only in the United States, but also in the entire North America. Its marketing model and corporate philosophy are deeply recognized by consumers.

When it comes to Warby Parker's marketing model, its price advantage comes first . In the US market, the average price of glasses is $250, but Warby Parker's glasses are priced at $95. The price difference of $150 has attracted a large number of consumers. This strategy is a bit like "small profits but quick turnover". Its revenue has reached $400 million.

The reason why the price can be kept so low in the US market is that Warby Parker chooses to sell directly without middlemen, saving a lot of costs.

Warby Parker also pays attention to the shopping experience of consumers and launched the "Try 5 frames at home for free" service. After consumers choose this service, Warby Parker will deliver the glasses to their homes for free for buyers to try on, and customers can also return the glasses for free. The launch of this service has further increased buyers' favorability towards Warby Parker.

In addition, Warby Parker launched a "buy one, get one free" program based on its corporate philosophy of "alleviating vision impairment." According to statistics on its official website, more than 8 million pairs of glasses have been given away since the implementation of this program. Due to the recurrence of the epidemic in the United States, Warby Parker said that it has now suspended some distribution, but since April 1 last year, some of the purchased glasses, personal protective equipment, and preventive health care products will be distributed to local medical staff and communities in need.

Warby Parker was co-founded by Neil Blumenthal, Dave Gilbo, Andy Hunt and Jeff Raider from the Wharton School of Business. It is headquartered in New York, USA, and has been in business for 11 years.   Parker has completed a $75 million Series E financing round and another $245 million in financing last year.

There used to be a saying on the Internet that "Warby Parker is the standard for young people in Silicon Valley in the United States", but now it seems that it is not just the standard for young people in Silicon Valley. For the general American consumers, Warby Parker seems more down-to-earth, and it is natural that it is popular.

According to data, the global eyewear market will reach 15 billion US dollars in 2025.   Parker 's market value has reached 3 billion US dollars, and its valuation is expected to achieve new breakthroughs after its listing.

USA

Warby Parker

Planned listing