TikTok officially launches new advertising function, and the traffic boom is coming again!

On August 26, TikTok announced on its official website that Promote will be open to the public starting this month. If you have ever operated short videos, you must be familiar with Douyin's DOU+. Through DOU+, we can directly purchase traffic recommendations on TikTok. In fact, Promote is also a paid gameplay for traffic monetization. According to TikTok, with Promote, users can convert videos into advertisements to attract more audiences and divert traffic to their own websites.

The Promote function is not difficult to operate. After clicking Promote on the personal page of the TikTok account, the user first needs to select a video that he wants to promote.

In theory, you can choose any video, but TikTok officially recommends that you choose some popular videos at the beginning, so that the advertising effect may be better.

In addition, users who have participated in the beta version have also given some suggestions. Videos with too much promotional content, content that easily offends the audience, low originality, and insufficient video clarity are not recommended for promotion. After all, promotion activities cost money, and well-made videos can better ensure the quality of promotion.

In addition, TikTok also emphasized that videos involving music copyright cannot be used for promotion.

After the above screening, users can set up promotion activities for this video. Promote divides promotion goals into three types: more video views, more fans, and more website visits. More website visits can be understood as directing more TikTok users to the seller's independent website or other shopping platforms.

After determining the promotion goals, users can set the budget and promotion duration, and choose the type of audience they want to reach.

After these two steps, the user can establish a Promote campaign. Then the user can monitor the promotion effect of the video to see whether the audience is interested in the video content.

It can be said that TikTok's official launch of the new advertising feature Promote has added an exposure opportunity for sellers' brands. With the arrival of the year-end shopping season, sellers in need may wish to try this method.

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