Profits increased fivefold! Small household appliances are popular, and cross-border sales have made a lot of money in 2020

If you ask what the best-selling products were last year, I think most sellers would answer in unison: furniture and home appliances. Indeed, the furniture and kitchen appliances market in Europe and the United States was booming last year, and the launch of Zhiou, one of the representatives, this year is enough to prove it.

JS Global Life , the representative of small kitchen appliances, was not to be outdone and delivered a satisfactory answer.

According to JS Global Lifestyle's 2020 financial statements, the full-year revenue for 2020 was approximately US$4.161 billion, an increase of approximately 39.1% over last year, and the net profit for the year was US$402 million, a direct five-fold increase year-on-year!

JS Global Lifestyle operates two main business segments: the Joyoung brand for the Chinese market and maintains the top market share in a number of groundbreaking small household appliances.

For overseas markets, JS Global Lifestyle SharkNinja focuses on furniture and environmental appliances and kitchen appliances, which are sold in many countries around the world, including North America and Europe, and maintains a leading market share in many product categories and countries.

And JS Global Life is not exaggerating when saying this. According to Frost & Sullivan data, SharkNinja ranks first, first, first and second in the vacuum cleaner, multi-function cooking pot, blender and sweeping robot categories on the Amazon platform respectively.

There are two main reasons for JS Global Life's success. From the market perspective, first of all, it built a good brand and took advantage of the brand effect and innovative kitchen appliances to occupy the market. At the same time, it objectively analyzed the supply chain situation and changes in consumer behavior under the influence of the epidemic, successfully grasped the changes in consumer shopping preferences, and rose to the occasion.

From the perspective of corporate operations, JS Global Life has optimized its work processes and continuously improved management efficiency and supply chain coordination rates; at the same time, due to debt replacement, JS Global Life's loan interest rates are lower, saving a lot of interest costs.

Moreover, according to JS Global Lifestyle's positive profit forecast, the group's total revenue grew strongly in the first half of 2021, and comprehensive profit is expected to increase significantly from US$106.7 million in 2020 to no less than US$205 million, nearly doubling the profit!

From the expected profits of JS Global Life, it can be seen that there is still a vast market for small household appliances in Europe and the United States. Sellers should do a good job in branding, improve supply chain support, and continue to innovate, and they will definitely benefit greatly.

Big Sell

Home Appliances

Amazon