With over 70% active users, eMAG has become the most popular e-commerce platform for Hungarian buyers

As the largest online retailer in Romania , eMAG has also seen strong growth in Hungary . With its rich product categories and improved logistics system, eMAG has become the e-commerce application with the highest consumer satisfaction in Hungary.

According to a recent study by GKI Digital, about a quarter of Hungarian Internet users have shopping apps installed on their phones. eMAG is one of the most popular shopping apps and has the highest consumer satisfaction.

In terms of usage habits , 37.3% of Hungarian consumers prefer to use apps for online shopping because of their convenience , speed and ease of use. The eMAG app has generated orders worth 3.5 million forints in Hungary this year. GKI Digital said that among the eMAG user base , nearly 70% of active users frequently use the eMAG software every month.

eMAG has been present in the Hungarian market for six years . For six years, Hungarian consumers have been able to use the app to shop in the eMAG online store. In 2019, the eMAG app experienced a breakthrough. Due to the popularity of smartphones and the Black Friday and various promotions on eMAG, the number of users on the app has doubled.

As the Hungarian e-commerce market continues to develop, the eMAG application is also constantly upgrading and developing new features. For example, just yesterday, eMAG announced that it will pilot a fast refund service in Hungary , which will greatly improve the satisfaction of Hungarian consumers . In addition , eMAG 's focus this year is to build the eMAG.hu website and develop personalized recommendation services on the application to help consumers find products that better suit their tastes and improve consumers' shopping experience .

As one of the most popular e-commerce platforms for Hungarian sellers, eMAG's future development potential should not be underestimated. At present , Amazon, the platform that Chinese sellers rely on the most, is undergoing drastic reforms , and there is a risk of being blocked if you are not careful . Therefore , sellers in the relevant market may wish to consider new platforms and deploy multiple platforms to disperse business risks .

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