How can a novice build an independent website? Analysis of the pros and cons of the popular Dropshipping model!

For many novice independent website sellers, "product selection" is the first challenge they need to face when establishing an independent website. The Dropshipping model is an entry-level product selection model for independent websites that is highly praised by relevant people at home and abroad, similar to factory direct sales.

Dropshipping is one of the simplest ways to sell products on an independent website . Sellers are not involved in the design, manufacturing, storage or transportation of products , and are more like middlemen between buyers and manufacturers.

The responsibility of independent website sellers who adopt the dropshipping model is to create and operate a platform where customers can buy products. Customers visit the independent website to browse products , select the products they like, place an order and pay. Subsequently, the independent website sellers hand over the order content to the manufacturer and pay, and the manufacturer produces according to the order content . In this process , independent website sellers do not need to touch, see or actually own the products they sell .

Dropshipping has thus become one of the most convenient ways to get started with e-commerce . Sellers don’t have to worry about warehouse costs, product manufacturing , product storage , or even shipping.

In this model, independent website sellers can focus more on website operation and traffic diversion, such as using social e-commerce to attract more consumers. The low-cost dropshipping model greatly reduces operational risks.

However, any model inevitably has its drawbacks, and the Dropshipping model also has its own flaws.

The independent website seller in the dropshipping model is a middleman and cannot control many aspects such as order fulfillment, product quality or the speed at which customers receive their orders . However, as a platform for selling products, customers will first contact the independent website when there is a problem .

In addition, since the ownership of the products is in the hands of the manufacturer, the profit margin of the independent station in the Dropshipping model is lower than that of other e-commerce models. Coupled with the fierce competition from other sellers selling the same products, independent station sellers in this model must work harder to find and convert potential customers.

The dropshipping model is a good way to enter the e-commerce market because sellers can start cross-border e-commerce without a lot of cost, but the low threshold and low cost mean that this model is just a beginning and not a long-term solution .

Independent website

Product Selection

Cross-border e-commerce market