Shopify and mParticle join forces to significantly improve consumer experience

Today, mParticle announced a partnership with Shopify, the omnichannel commerce platform giant, to provide customers with an efficient and excellent shopping experience.

Founded in 2013 and headquartered in New York, USA, mParticle is a mobile data analysis service provider dedicated to helping marketers collect user data through various services and then integrate this data into other marketing and analysis tools.

With the support of big data, the consumer experience will be improved exponentially!

This integration will allow mParticle to obtain key user information and user historical purchase behavior data from Shopify, which means that mParticle will have a richer user information database. This data can provide marketers with more targeted communications, while product and development teams can use it to provide customers with a tailor-made consumer experience.

In the past, users’ shopping and consumption information had platform limitations, such as shopping cart information and logistics information. Users could only view relevant information through specific channels, which resulted in an incomplete user consumption experience.

mParticle uploads user information data collected through multiple channels to the system for integration. It will first analyze the consumption habits of specific users, and then provide customers with personalized purchase push services through big data. Finally, through the order status feedback from the Shopify system, relevant after-sales services will be pushed to users in a timely manner. This will greatly improve the user's consumption experience and satisfaction.

Partner-integrated ecosystem has always been the development direction of mParticle

“Since the beginning, our goal has been to build a completely open ecosystem of partner integrations, and the addition of Shopify is another confirmation of our original intention,” said Michael Katz, CEO and co-founder of mParticle.

The editor learned that as early as May this year, mParticle announced a cooperative integration with a California customer software service company called Zendesk. The company has been working hard to expand its own ecosystem.

As far as I understand, this system integrates and processes multi-dimensional information so that users can learn about all related information through any channel. This avoids the limitations of the information platform mentioned in the article and is a manifestation of big data application.

The data integration between Shopify and mParticle will definitely bring a better user experience, which is a rare opportunity for independent website sellers.

Shopify

E-commerce platform

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