Amazon plans beauty promotion in October

According to CNBC , Amazon plans to hold a beauty product promotion event from October 4 to 25. Amazon said that this move is to attract more customers to Amazon during the holiday shopping season and to attract customers in the long term through marketing means.

Amazon spokesperson Katie Krohn confirmed the plan . She said in an email to CNBC that next month's event, named " Holiday Beauty Haul , " will offer consumers promotions on a variety of beauty products including fragrances, beauty products and winter skin care .

In addition to attracting traffic for the upcoming holiday shopping season, Amazon plans to hold this event in order to gain a larger share of the global beauty market. Beauty is currently one of the fastest growing categories on Amazon . Krohn said that Amazon is also constantly innovating in the discovery and display of beauty products in order to enhance consumers' shopping experience for online beauty products .

In recent years, Amazon has been expanding its "premium beauty" category to provide consumers with more high-end products. It has also opened an independent beauty store to promote emerging brands , and launched a dedicated hair care section and its own skin care brand.

During the pandemic, the online beauty market has also begun to flourish as consumers flocked to online channels to buy cosmetics and personal care products . According to data from market research firm 1010data , online cosmetics sales increased by 40% year-on-year in 2020, and sales of personal care products such as shampoo, facial cleanser and lotion increased by 59%.

The October event may help Amazon better compete with other beauty retailers , a market that is increasingly being taken up by direct-to-consumer brands like Ulta, Sephora , Glossier and ColourPop. Amazon is reaching those retailers’ customers in a way that offers consumers a better shopping experience , Crohn said .

Amazon has not yet revealed more details about this event. What is certain is that the " Holiday Beauty Journey " promotion is a great opportunity for merchants to sell, and sellers in related fields can prepare in advance.

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