Facebook: Three new measures to promote e-commerce development

Recently , Facebook announced three new methods to boost e-commerce consumption discovered through research .

1. Place online stores in more locations to make it easier for consumers to discover new products and brands .

In the future, e-commerce sellers who have settled in the Facebook platform may appear in high-traffic locations , such as Instagram and under the Facebook " shop " label . In addition, Facebook will also provide e-commerce sellers in multiple countries with the option to display their entire store in WhatsApp , a Facebook product , so that consumers can easily browse inventory, obtain product information and discuss products .

Not only that, Facebook said that in the next few months it will expand the product review area on Instagram and upgrade the rating system . This optimization will help people make more informed decisions about what to buy and also allow companies to understand customer expectations in a timely manner.

(ii) Develop new advertising products to generate personalized shopping journeys .

It is almost a consensus in the industry that personalized advertising recommendations motivate people to consume. Currently, Facebook is developing a related algorithm recommendation mechanism to guide consumers to the most likely location for consumption based on their behavior (such as browsing history and favorites ) , and to help e-commerce sellers set up exclusive offers and promotions to further promote consumption .

Consumers can be easily directed to brand stores by watching ads with product tags . Ads with product tags launched last year have achieved good results. For example, Korean hair care brand GrowUs saw a 3- fold increase in purchases after promoting Instagram video ads with product tags .

E-commerce merchants can now also add product tags to their campaigns, including dynamic ads and branded content ads . Small and micro businesses can also use Instagram to easily promote posts with product tags.

Facebook is also building additional features for cooperative advertising so that e-commerce sellers can reach target groups through more targeting options . E-commerce sellers can also promote their sponsored KOL creation content to attract audiences to their own e -commerce websites.

( iii) Invest in forward-looking technologies to power future shopping experiences .

In recent years, AR product display has become very popular. Facebook 's new cooperation with Modiface and Perfect Corp makes it easier for e-commerce sellers to create AR try-on experience in stores. In addition, AR will also be introduced in dynamic ads to support consumers to try products before buying.

Facebook and Instagram’s “ Live Shopping ” feature also combines live streaming with online shopping , greatly catering to the current trend of the rise of short videos and live streaming .

Social e-commerce

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