What is Amazon Featured Offer? Amazon Featured Offer Review, Features

Featured Offer is essentially the same as the Amazon Buy Box, with an “Add to Cart” button that, like the Buy Box, allows consumers to make a purchase faster. Amazon describes Featured Offer as “a new product offer that we display on a product detail page with an Add to Cart button that buyers can use to add the item to their cart.”

About Featured Offers

It’s in smaller fonts that most buyers won’t even read, but it includes the seller’s name. Whatever the seller’s Featured Offer is, it will win the sale in the vast majority of cases because buyers care about getting the product, not which seller it’s from.

Some sellers wonder why Amazon uses different terminology in some places, presumably they may just be testing their labeling options. “Featured Offer” is a more direct description of what it describes than the term “Buy Box,” which can be confusing to those who are not yet familiar with selling on Amazon.

What's included

Pricing information

Details on shipping options (eg is it Prime eligible, with free returns?)

· An Add to Cart button (Add to Cart button);

· A Buy Now button (Buy Now button);

Product availability information

· An Add to List button.

How to become an Amazon Featured Offer

1. Make sure you meet the requirements

(1) Have a professional seller account;

(2) Have enough sales volume for Amazon to have metrics to evaluate your sales performance;

(3) maintain excellent performance indicators;

(4) The order defect rate is maintained below 1%;

(5) Order cancellation rate is less than 2.5%;

(6) The late shipment rate is less than 4%.

2. Keep prices competitive

(1) There is no absolute range for “competitive pricing”; supply and demand play a role in this. As the overall inventory of a product decreases on Amazon, prices can be raised appropriately and may still be considered competitive. However, be aware that if you raise your price too much (for example, making it much higher than on third-party sites), not only may you not be able to get an Amazon Featured Offer, but Amazon may also remove your listing. Additionally, setting an ultra-low price is not necessarily the best idea. Buyers tend to associate the lowest price with low quality, which can cause sellers to lose sales.

(2) Manually repricing products makes them vulnerable to attack from competitors, so to quickly gain an advantage, use an automated repricing tool.

3. Provide fast and free shipping

(1) Since buyers are more likely to choose products that offer free and fast shipping, Amazon favors sellers who can offer fast and free shipping.

(2) In most cases, FBA products are more likely to become Featured Offers because they are Prime eligible by default. If your products are not FBA, you can try to increase your chances by offering fast free shipping.

4. Ensure adequate inventory

Another factor Amazon considers when deciding to feature an offer is how much inventory you have. This is related to fast shipping services, and Amazon wants any item ordered to be shipped quickly. If a product must be stocked before it can be shipped, it increases the wait time for buyers. If you make a product a featured offer, then you need to make sure you have enough stock. If your product is FBA, you can use smart inventory management tools to keep your inventory levels on top and improve your ability to always keep your inventory balanced.

5. Provide high-quality customer service

Amazon wants its customers to be happy. Any order that fails to satisfy the buyer will affect your chances of being featured. Some of the specific metrics Amazon uses to determine how well sellers perform in terms of customer service are:

(1) Order defect rate

(2) Order cancellation rate

(3) Order late rate

Make sure you’re providing high-quality products to your customers and meeting their expectations to keep your account healthy and increase the likelihood of having your offer featured.