Net profit increased 15 times, home furnishing sellers: orders exploded without us even noticing!

The home furnishing category in 2020 can be said to have reached the peak of traffic. It is not an exaggeration to say that it is the year of home furnishing. This demand has continued into 2021, and overseas home furnishing demand is still high. Some home furnishing big sellers even said that they just stocked up enough goods and operated normally, but they received a huge order. This is definitely Versailles!

Mujia Home Furnishing's net profit increased by as much as 1539.82%

As a big seller on Amazon and a regular guest on the independent website , Mujia Home Furnishing, a big seller in Shaoxing, Zhejiang, made a lot of money in 2020. Financial report data shows that Mujia Home Furnishing's operating income in 2020 reached 530 million yuan, an increase of 60.56% compared with 330 million yuan in 2019. Among them, the profit attributable to the parent company was 52.63 million yuan, an increase of 1539.82% compared with 3.21 million yuan in 2019 .

It is understood that Mujia Home mainly sells curtains, cushions , sofa covers and other indoor and outdoor home furnishings, and its products are mainly for overseas consumers such as Europe, the United States and Japan. It is worth noting that its curtain products are very popular among foreigners and are hot-selling items on Amazon, and can often be seen on Amazon's "Editorial recommendations".

There are reasons for the success of Mujia Home Furnishing. The company adopts multi-channel operations, and its products are sold on Amazon and independent websites. It adopts the model of independent brand research and development and design + self-production, integrating product research and development, development and production. It also has a complete supply chain, e-commerce platform and continues to expand the market. Coupled with the current hot sales momentum of home furnishings, it is difficult not to succeed.

Many industry benchmarks have seen a surge in net profits

Last year's epidemic prompted people in Europe and the United States to pay more attention to home products, which led to a surge in the net profits of a number of industry benchmark sellers. As we all know, Ningbo-based home furnishing giant Aosen E-commerce achieved a revenue of 3.457 billion yuan in 2020, and a net profit increase of 1288.25% , reaching 284 million yuan.

The growth rate of the big-selling Lejia shares continued to grow in 2021. Faced with the double-edged attack of rising raw materials and freight costs, Lejia shares were not affected. It sold 659 million in three months , and the revenue of its independent site increased by more than 8 times. This data really made many sellers envious.

In 2021, the demand for furniture in the United States is still high. Relevant data show that sales in the United States increased by 196% in April to $12.3 billion. In fact, not only in April, but since 2021, the American people's spending on furniture products has accounted for a large proportion of their consumption . This may be due to Biden's money distribution . Relevant sellers should seize this opportunity!

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