Billions of dollars in sales! Amazon's top 10 toys sales revealed

Toys, as an important sales category, occupy an important position both on Amazon and other e-commerce platforms. In 2020, when different markets around the world were facing the impact of the COVID-19 pandemic , the toy market in the United States entered a period of prosperity.

Faced with travel restrictions due to the epidemic, time at home is always extremely boring. At this time, toys have become a good choice to kill time. Even many adults are deeply addicted to them, and their love for them is no less than that of children. After all, who is not a child?

The International Children's Day is coming soon, and it's time to prepare gifts for the children at home or for yourself. In addition, Amazon Prime Day will also start in June, so I believe many sellers have already started their intensive preparations.

What about the top sellers in the toys category on Amazon? Here are the top 10 most profitable sellers in the toys category on Amazon . Let’s take a look at them together.

Tiny Land

Main sales: children's tents, wooden train sets, children's game kitchen toys, etc.

Estimated sales : $7.99M

Estimated sales volume: 203,500

JH-AiHome

Estimated sales: $7.95M

Estimated sales volume: 149,400

That's What She Said Game

Estimated sales : $7.80M

Estimated sales volume: 364,100

Marvy Brands

Main sales: Learn & Climb products.

Estimated sales : $7.72M

Estimated sales volume: 303,800

DynaMax

Estimated sales: $7.59M

Estimated sales volume: 333,700

Hide-n-Side

Main sales: children's play crawling tunnel.

Estimated sales: $7.56M

Estimated sales volume: 173,900

Zen Laboratory

Main sales: Slime sticky kit, magic graffiti pad

Estimated sales: $7.55M

Estimated sales volume: 307,800

Robert's Fojjer

Estimated sales: $7.44M

Estimated sales volume: 313,900

Amazonque

Estimated sales: $7.39M

Estimated sales volume: 582,100

Sunrite Gifts

Estimated sales : $7.28M

Estimated sales volume: 552,300

As the prolonged epidemic has led to an increase in demand for toys to kill time at home , the toy market has officially maintained its growth momentum and reached an unprecedented level of growth.

In the US market, toy sales have surged, with sales in the first quarter up 228% compared to the same period in 2019, and this trend will continue in the coming years. According to a report by Research and Markets, the US toy market is expected to reach $34.2 billion in 2026.

In addition to the growing sales of toys, sellers should also pay attention to sustainability as a potential trend leader in the upcoming toy market.

A range of environmentally friendly products, including wooden baby toys, plastic-free games for children, recycled plastic bath games, and organic cotton stuffed animals, are increasingly favored by foreign consumers , thus promoting sustainable development . This may also be one of the important development directions for sellers in the future.

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