Zalando's GMV in the first quarter of 2021 will exceed 2.2 billion euros

According to Reuters, preliminary data from Zalando, Europe's largest online fashion brand, in the first quarter showed that Zalando's GMV in the first quarter was 2.22 billion to 2.26 billion euros (2.67 billion to 2.72 billion U.S. dollars), an increase of more than 50% to 313 million to 317 million euros, and revenue growth of 46%-48%.

Zalando said last month that it expects GMV to grow by 27%-32% in 2021 to 13.6141 billion euros, but Zalando plans to release the complete first-quarter results separately on May 6. It is reported that in the first quarter of 2021, Zalando's adjusted EBIT is expected to be 80 million to 100 million euros, compared with a loss of 98.6 million euros in the same period last year.

According to public information, Zalando was founded in Berlin in 2008. It is Europe's leading online fashion and lifestyle platform with more than 14,000 employees. It currently has about 3,500 brands and offers more than 700,000 products . Although it currently only accounts for 3% of the European market, the company's long-term goal is to occupy more than 10% of the European fashion market.

The 2020 epidemic caused the closure of a large number of offline clothing stores, sales of German clothing stores plummeted by 30%, and more than 20 fashion brands in the country had to file for bankruptcy. However, Zalando's sales increased by nearly 25% during the epidemic, making it one of the biggest beneficiaries of the epidemic.

By the end of 2020, Zalando had nearly 8 million more users than in 2019, the number of orders increased by 40 million to 186 million, sales increased from less than 6.5 billion euros to 8 billion euros, the company's net profit increased from 99 million euros to 226 million euros, and the company's stock also rose by 300% .

According to Reuters, German fashion e-commerce company Zalando said that the lockdown measures taken during the 2020 COVID-19 pandemic drove sales up by about 23% to 8 billion euros, and overall its profits were more than double that of last year.

The company further stated that its revenue forecast for 2021 will be much higher than market expectations, and its gross merchandise volume (GMV) is expected to increase by 27%-32% in 2021 to 13.6 billion to 14.1 billion euros. Its further goal is to increase GMV to more than 30 billion euros in 2025, almost three times the 10.7 billion euros in 2020.

In the new year, Zalando intends to continue its growth, with sales expected to increase by about 25% and exceed the 10 million mark by the end of the year. To this end, Zalando plans to expand its existing 17 countries and plans to debut in Romania and Hungary in 2022.

E-commerce platform

Cross-border e-commerce market

Zalando