Indonesian e-wallet ShopeePay launches themed version as Ramadan approaches

ShopeePay, Shopee’s official built-in digital wallet service, launched a special Ramadan edition in April with the theme “ Seize the Ramadan Opportunity to Win ”. Together with multiple merchants in the retail , fashion and F&B industries , ShopeePay took an in-depth look at how they have changed their strategies to embrace Ramadan during the pandemic .

Eka Nilam Dari, Head of Strategy at ShopeePay, said : “Ramadan is coming and we are excited to support our merchants. To celebrate the holy month, ShopeePay has launched a series of promotions to attract more partners.”

This year is the second Ramadan under the background of the epidemic. Eka Nilam Dari said: "This year, Indonesian residents will still have some restrictions on celebrating Ramadan, but the daily needs of residents are still very high, especially in the period before Eid al-Fitr. This is both a challenge and an opportunity for us."

Joseph Martius, head of marketing and promotion at Indonesian retailer PT Matahari Putra Prima Tbk, said: "Since the pandemic, many Indonesians prefer to buy necessities in bulk and reduce going out. Therefore, we have ensured safety for customers shopping in Hypermart stores. We offer a lot of services and work with digital payment services such as ShopeePay to provide consumers with more benefits. "

Secondly, during the epidemic, more consumers chose to stay at home, which led to a surge in demand for cooking supplies. Merchants had to make timely response plans, such as launching frozen foods.

Entering 2021, it is not difficult to see that the food and beverage industry and the fashion industry seem to have begun to recover. Affected by the epidemic, the purchasing power of Indonesian consumers has declined, which has indeed had a huge impact on such large and small companies. However, these companies have quickly transformed and shifted their business focus to online according to social needs.

Markus Happy Ganesha, Head of Marketing and Communications at Geulis , said: “From the beginning, online channels have been part of our strategy. We partnered with digital payment services such as ShopeePay to ensure that our business is covered throughout Indonesia. This strategy has enabled our business to survive and even grow in the context of the pandemic. At the same time, we also believe that technology and digitalization will be the key to winning Ramadan.”

Shopee

ShopeePay