Italy's e-commerce market grew 78%, ranking fourth in Europe

The global online shopping trends report for the first quarter of 2021 released by Salesforce pointed out that the global e-commerce market growth rate in the first quarter of 2021 reached 58%, much higher than the level before the epidemic. The global e-commerce market growth rate in the first quarter of 2020 was only 17%. It can be seen that in the year when the epidemic broke out, online shopping has become a habit of Italian consumers.

In comparison, Italians value high-quality products and good customer service more than promotions. In addition, the quality of materials and ingredients is also of great concern to Italians. After all, as the third largest country in the euro zone, Italy has a per capita GDP of US$42,076. Although Italy's economy has stagnated in recent years, with a GDP growth rate of only 0.6%, Italians are not short of money.

However, there has been debate in recent years. Some people believe that Italians' consumption has been downgraded, especially during the epidemic when many families can only consume their previous savings. Therefore, many people are only willing to buy cheaper things, and the level of consumption has also decreased accordingly.

But in fact, according to foreign media research, even now, the factors that attract Italians are still: 1. Products with high cost performance; 2. A full range of goods, and things are easy to find; 3. Shopping experience; 4. There are products of another brand to choose from.

In addition, according to statistics from 2015, single people over the age of 65 account for 48% of Italy, of which women account for 61.6%. The unfavorable aging situation has also increased the demand for some products and services in Italy. Currently, 40.9% of Italian women aged 65 to 74 are overweight. In addition, drug control in Italy is not so strict, so nutritional supplements are also very popular in the Italian market.

Today, the Italian e-commerce market ranks fourth in Europe with a growth rate of 78%, second only to Canada, the Netherlands and the United Kingdom. Salesforce said that the growth of traffic generated by mobile devices in Italy began in the fourth quarter of 2020, increasing from 21% to 24% in the first quarter of 2021.

E-commerce platform

Cross-border e-commerce market

Italy