CE products without a European representative are illegal, and sellers face risks such as account suspension

Compliance has always been a heavy stone on the minds of European sellers, and now the EU has added another weight to this stone with practical actions ...

Each platform issued a notice that CE products without European representatives are illegal

On April 14, eBay issued an announcement stating that starting from July 16, 2021, when products with the CE mark are sold to the EU, they will need to have an " Economic Operator " in the EU, otherwise they will be intercepted by customs or unable to be delivered to buyers.

Previously, Amazon also issued a notice to European sellers on its platform: sellers who use CE certificates to sell products must ensure that they have a responsible person located in the EU and upload information on authorized representatives within the EU, otherwise they will face risks such as listing removal, warehousing ban, and store closure.

The so-called EU Economic Operator actually means the EU authorized agent. According to EU regulations, from July 16, 2021, it will be illegal to sell goods with the CE mark but without an EU responsible person in the EU.

In fact, since September last year , major international e-commerce platforms have issued notices stating that they will strictly abide by the requirements of the EU market supervision regulations, conduct strict inspections on the product safety of sellers, and fully implement product compliance.

Less than a week later, many sellers received emails asking them to upload product CE certification and other information to prove that their products comply with relevant EU testing regulations, otherwise their listings would be removed.

98% of products in the EU must have a CE mark

In the European Economic Area, 98% of products must carry the CE mark, including power supplies, lamps, home appliances, electronics, wireless products, toys, etc. that are popular on major platforms, to ensure that the products comply with EU requirements for safety, health and environmental protection.

These products with the CE mark need to entrust an EU authorized representative to assist sellers in handling relevant compliance issues.

If the seller sells a branded product from a certain company on the European site, the EU will regard it as the manufacturer of the product in the EU. Before officially starting to sell the product, the seller needs to confirm whether the product has relevant compliance marks , such as the CE safety certification mark; whether the product has relevant documents , such as a declaration of conformity, product instructions and safety information, etc.

In addition, the seller also needs to confirm whether the product has the name of the manufacturer and importer, its registered trade name or trademark, product type, batch number or serial number, contact address , etc.

If the product does not meet the requirements, you will also suffer losses if you complete the procedures

If a product does not meet EU compliance requirements, the consequences are far more than just completing the formalities. Not only will the audited products have to be removed from inventory, but some will also require the provision of a "Product Safety Survey Form". Even if the deleted products are put back on the shelves, their rankings will be greatly affected.

There is not much time left before the EU Market Surveillance Regulation is officially implemented. Sellers must seize the time and make preparations before the deadline.

If a seller receives a message asking them to modify the product before or after the deadline but still offers the illegal product, their account may be subject to additional enforcement measures. Sellers who sell such products that lack EU agency information will also have their products removed directly.

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