Millennials prefer online shopping, and here are their concerns

The 2020 epidemic pushed a large number of offline retailers into bankruptcy, while consumers spent more time at home and shopping online, which drove significant growth in e-commerce.

A recent consumer survey found that millennials and GenX consumers, in particular, are more inclined to shop online during the pandemic. About 35.4% of millennials surveyed said they are more likely to shop online.

Among GenXers , 31.6% said they were more likely to shop online . Baby boomers (the youngest of whom are approaching 60) were thought to be less enthusiastic about online shopping, but 27.6% of those surveyed said they were more likely to shop online.

For Millennials and GenX consumers, it is important to get the same information on the website as they get in the store, and consistency is especially key for communicating delivery dates and times. Recently, supply chain challenges have led to longer product delivery times, which requires online shoppers to know whether an item is in stock and past customers to be informed of the status of their orders.

In fact, more and more retailers are connecting their point-of-sale systems to their websites to communicate product prices and inventory with online shoppers. Millennials have expressed a desire to be able to see real-time delivery information for a product so they know where it is and when it can be delivered.

Secondly, it is very important for consumers to have a positive shopping experience. In addition to the basic chat box, some websites have also added video chat and call functions to help online shoppers make appointments to enter the store and solve problems, which has achieved good practical results.

Finally, more and more retailers are offering shoppers more options to pay for their orders online. This means consumers can fill out a credit application online and then pay for it immediately using their approved credit line. And for consumers, this payment method is undoubtedly popular.

Millennials

Online Shopping

Product Delivery