70% of American consumers shop online for value, with Walmart the biggest winner

Recently, an organization conducted a survey on consumer channel trends in 22 countries and regions around the world and found that since the outbreak of the COVID-19 pandemic, Americans' personal financial management habits have begun to rise, and now shopping is more about value rather than speed.

70% of consumers in the United States are looking for value, far more than the 13% of consumers who are looking for quality. 38% of consumers who seek quality mainly shop in high-quality stores, 19% of consumers are willing to pay more for product quality, 8% of consumers are willing to buy more expensive goods, and 7% of consumers do not pay attention to the price of goods.

In the face of rising prices, consumers are utilizing a variety of shopping strategies to seek value. 52% of consumers shop at everyday low-price stores, and the most popular shopping strategies among consumers are: 36% only buy certain brands of items that are on sale, 36% buy products that are on promotion, 34% search online to find the best sales, 34% search online for coupons , and 33% buy private label brands when available.

Today, online shopping has become a popular way of shopping. The proportion of shopping in offline stores has dropped from 77% to 64%. In addition, the number of online trips is also increasing in 2021, from 1.3% of weekly trips in March 2020 to 3.6% of weekly trips in February 2021.

Consumer satisfaction with online shopping has been ahead of or equal to in-store shopping since September 2020. Additionally, survey respondents reported a 53% net satisfaction rating for pickup and 49% for delivery.

Pandemic-driven changes in shopping behavior are stabilizing. Since the start of the COVID-19 pandemic, consumers have been spending less time and less time shopping in stores. Respondents said they made 6.4 trips per week (including online visits) in February 2021, compared to 3.8 trips per week in March 2020.

In February 2021, consumers shopped the most for groceries at 68%, followed by convenience stores (29%), hypermarkets/clubs (20%), discount stores (20%) and pharmacies (15%).

Walmart continues to dominate all stores when it comes to value. 33% of respondents named Walmart first when asked which store offers the best value, followed by Kroger and Aldi, both tied at 10%, and then Amazon at 6%.

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Walmart