The number of Russian sellers has increased by 39%! These products are the most popular on eBay Russia

Recently, eBay released relevant analytical data, analyzing the shopping preferences of Russian consumers and the cross-border transaction activities of Russian sellers since 2020. In 2020, the number of Russian sellers on the eBay platform increased by 39% compared with last year, and product exports also increased.

Since 2020, the Russian e-commerce market has developed rapidly, especially the cross-border e-commerce platform, which has great development potential. According to data from the eBay platform, the categories with the largest sales growth include "fishing supplies", with an increase of 6,302%, headphones, with an increase of 1,797%, football collectible cards, with an increase of 763%, laptops, with an increase of 254%, and hunting supplies, with an increase of 165%.

According to market data from eBay and Data Insight, auto parts have also become one of the most popular categories on the Russian site. The latest data shows that the fastest growing categories of eBay's domestic sales in Russia include auto parts and accessories, with an increase of 1812%. Among the most popular export product subcategories on the eBay platform, "auto parts and accessories" ranks second, accounting for 10% of the total sales on the eBay platform, with an average sales of $104 per transaction.

For many years, auto parts have been one of the best-selling products on eBay, with the top subcategories including: "Exterior Parts" (average $155 per order), "Suspension and Steering Parts" (101 dollars), and "Interior Parts" (78 dollars).

In addition to the above products, glassware and crystal home decorations also received attention, with sales increasing by 141%, and aquariums increasing by 119%. It can be seen that as more time is spent at home, more and more Russians are beginning to pay attention to the purchase of home decoration products to improve their home environment.

Industry insiders pointed out that since the epidemic lockdown, Russia's exports and imports have experienced explosive growth. More than 10,000 companies have conducted cross-border trade through eBay on Russian sites. Currently, the number of export sellers on the eBay platform has reached 40,000, a year-on-year increase of 39%. The sales destinations of these products often include the United States, the United Kingdom, Germany, Canada and France.

eBay Platform

Cross-border e-commerce market

Russia