Trial operation starts on April 20! South Korea's SSG.com will enter the public market

SSG.com, the comprehensive online shopping mall of South Korea's Shinsegae Group , announced on the 24th that it plans to start trial operations on the open market from the 20th of next month and officially provide services in the first half of this year.

It is reported that SSG.com has been reviewing the introduction of open market services since last year to ensure product competitiveness.

To this end, it will begin operating the "ship (SSG) partners" platform, a dedicated platform for open market specialty store dealers (cellers), to recruit sellers.

ship (SSG) partners is the seller center where sellers entering SSG.com can handle member registration , product registration and management, promotion and other businesses , as well as check order quantity or customer status and analyze sales data.

It is reported that the existing SSG.com must go through the process of application , review and approval before entering , but the sellers in the open market have omitted this process and simplified the registration process so that only one needs to use one's own name for mobile phone identity verification.

It is understood that some food and daily necessities , as well as some luxury goods and clothing brands are excluded from the open market.

For food, it is to maintain the freshness of the product and take advantage of SSG.com's stipulated delivery time, while for luxury goods, it is to prevent the problem of counterfeit products.

Instead, SSG.com plans to expand its assortment of home appliances , digital devices , sporting goods , fashion and beauty, and home kitchen items.

Online shopping malls are populated by a variety of sellers who sell goods. Therefore, from the perspective of the shopping mall, the number of goods handled can be greatly increased, which is conducive to attracting customers.

G market , Auction and 11th Street operated by eBay Korea are representative open market shopping malls , and Coupang and Lotte On conduct both direct buying and open market sales.

SSG.com expects that the current number of approximately 10 million products will increase significantly when the public market is officially opened.

It is reported that the introduction of the public market was carried out in the process of Shinsegae Group's acquisition of another public market, eBay Korea.

An SSG.com official said: "The introduction of the open market was carried out according to our own plan , which is different from the issue of acquiring eBay Korea."

South Korea

Open Market

Online Store